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SEO Definitions

review starts Trustpilot & Google

What Are SERPs?

Andrew Witts December 24, 2024
What Are SERPs (Search Engine Results Pages)? SERPs, or Search Engine Results Pages, are the pages displayed by search engines like Google, Bing, and Yahoo in response to a user’s…
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What is a Sitemap?

Andrew Witts December 24, 2024
What is a Sitemap? A sitemap is a file or page that lists all the important pages of a website, providing a roadmap for search engines and users to navigate…
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What is Keyword Research?

Andrew Witts December 24, 2024
Keyword research is the process of identifying and analysing the words and phrases that people use in search engines to find information, products, or services. Modern keyword research involves not…
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What is Organic SEO?

Andrew Witts December 24, 2024
What is Organic Search Engine Optimisation? Organic SEO (Search Engine Optimisation) refers to the practice of optimising your website and content to appear naturally in search engine results pages (SERPs), without relying…
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Ideal for:

Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small ecommerce stores that need a faster shop and clearer product pages, with ongoing improvements that increase product views, add to carts, and completed checkouts each month.

Ideal for:

SMEs and multi location retailers selling across regions, combining helpful category and product content, improved navigation, and reputation building to increase organic traffic, conversions, and repeat customers each month.

Ideal for:

Ambitious SMEs and national brands in competitive categories, publishing buying guides and product content at scale, earning coverage on trusted sites, and driving monthly growth in high intent traffic, basket value, and revenue.

Ideal for:

Medium to large businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

Ideal for:

SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

Ideal for:

Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.