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SEO Definitions

review starts Trustpilot & Google

What is Search Engine Optimisation?

Andrew Witts May 25, 2025
Search Engine Optimisation (SEO) refers to the practice of improving a website to increase its visibility in organic search results. These results appear on the search engine results page (SERP)…
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What is Anchor Text in SEO?

Andrew Witts January 6, 2025
Anchor text is one of the most understated yet powerful elements of search engine optimisation (SEO). It not only bridges the gap between different web pages but also plays a…
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Understanding Canonical Tags in SEO

Andrew Witts December 30, 2024
Search Engine Optimisation (SEO) is a complex process aimed at improving the visibility of a website on search engines. Among the tools in an SEO expert’s arsenal, the canonical tag…
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Guide to Schema / Structured Data

Andrew Witts December 28, 2024
Schema, or structured data, refers to a standardised format for providing information about a webpage and its content. For SEO, structured data helps search engines understand the context of your…
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Understanding Long-Tail Keywords for SEO

Andrew Witts December 27, 2024
In professional search engine optimisation (SEO), keywords form the backbone of any strategy. Among these, long-tail keywords have gained significant attention for their ability to drive targeted traffic and enhance…
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SEO Strategy for 2026: A Guide for Success

Andrew Witts December 27, 2024
SEO (Search Engine Optimisation) remains the foundation of sustainable online visibility in 2026, but the way visibility is earned has evolved. Search engines increasingly surface answers directly within results through…
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Google Ranking Algorithms

Andrew Witts December 26, 2024
Google’s ranking algorithms are at the heart of how the internet works today, dictating which websites appear at the top of search results and, therefore, benefit from the most traffic.…
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Ideal for:

Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small ecommerce stores that need a faster shop and clearer product pages, with ongoing improvements that increase product views, add to carts, and completed checkouts each month.

Ideal for:

SMEs and multi location retailers selling across regions, combining helpful category and product content, improved navigation, and reputation building to increase organic traffic, conversions, and repeat customers each month.

Ideal for:

Ambitious SMEs and national brands in competitive categories, publishing buying guides and product content at scale, earning coverage on trusted sites, and driving monthly growth in high intent traffic, basket value, and revenue.

Ideal for:

Medium to large businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

Ideal for:

SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

Ideal for:

Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.