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Digital Marketing for Small Businesses: Strategies for Success

In today’s competitive market, small businesses must take advantage of digital marketing to establish a robust and notable online presence, engage with their target audience, and drive sales. Unlike large, long established companies , small businesses often operate with limited resources and budgets, making it important to find and apply

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Complete Guide to SEO for Shopify

SEO is an important part of operating an online store, to the visibility of ecommerce websites. Shopify is a hugely popular ecommerce platform, and offers features that can assist in implementing an SEO strategy, helping stores to rank higher in search results. This guide covers the basics of SEO for

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SocialPilot: Ultimate Guide & Review

In the dynamic and continually growing social media marketing industry, managing multiple social media accounts and scheduling posts can be an endlessly time-consuming task. SocialPilot is a robust solution and competitive alternative to many well-known scheduling platforms, offering a comprehensive suite of tools to streamline and optimise social media management.

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Web Design for Startups: Ultimate Guide

In today’s online-first world, a well-designed website is an essential business asset for startups. It serves as a digital storefront, a place to showcase your services or products, a platform for customer engagement, and a critical element of a company’s branding and marketing strategy. This ultimate guide to web design

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Are SEO Agencies Worth It for Your Business?

Having an online presence today is essential for most businesses, with an increasing web-first mentality by consumers. Whether you’re a sole trader, a limited company, or any other type of business, the internet is where potential customers are searching for the products and services you offer. Search Engine Optimisation (SEO)

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Are Backlinks Still Important for SEO?

Backlinks, also known as inbound or incoming links, are links from one website to another. They serve as a form of digital endorsement, suggesting to search engines that the linked content is valuable, credible, and worth ranking. For instance, if Website A links to Website B, search engines interpret this

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The Importance of Product Descriptions for Ecommerce Websites

In the continually growing ecommerce retail market, product descriptions have consistently been an important part of an online marketing strategy. They are more than a generic placeholder; they serve as the virtual salesperson, guiding potential customers through the features, benefits, and unique qualities of a product. Effective product descriptions can

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Namecheap vs. GoDaddy: Service Comparison

When searching for domain registration and web hosting services, two names consistently surface as established providers: Namecheap and GoDaddy. Both are giants in the industry, each with their unique strengths and service offerings. This comparison will look at various aspects of their services, including pricing, performance, customer support, user interface,

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Do Local SEO Citations Matter in 2024?

In the constantly evolving world of search engine optimisation (SEO), the significance of local SEO citations has undergone substantial changes. Over the years, search engines, primarily Google, have continually refined their algorithms to prioritise the most relevant and useful results. This evolution impacts how businesses optimise their local presence online.

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The Ultimate Guide to Astra WordPress Theme

WordPress themes are a crucial component in shaping the functionality and aesthetics of WordPress websites. WordPress is responsible for powering over 40% of websites wordlwide. A site must be based on a theme; whether that’s a free theme from the extensive theme library, a paid theme or a custom built

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Top 3 & Best Shopify Page Builder

In recent years, the e-commerce sector has seen exponential growth, driven by advancements in technology and changes in consumer behaviour. Shopify, as one of the leading e-commerce platforms, has been at the forefront of this revolution, providing merchants with a robust and flexible foundation to build and expand their online

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Studio 36 Digital Impersonation Scam Alert

It has come to our attention that a scam is currently being perpetrated under the guise of our agency, Studio 36 Digital. This scam seeks to deceive individuals and businesses by masquerading as Studio 36 Digital through various illegitimate domains. It is crucial to highlight that these domains and the

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Introducing our SEO Essentials Package

In the ever-evolving digital world, the visibility of your website on search engines can make or break your business. Search Engine Optimisation (SEO) is the solution, guiding your brand towards success, making it an indispensable part of your digital marketing strategy. As businesses strive to navigate the fierce online competition,

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SEO Agency Pricing: A Comprehensive Guide

In the ever-evolving digital marketplace, the importance of Search Engine Optimisation (SEO) cannot be overstated. Businesses seeking to establish themselves as an industry leader online turn to SEO agencies for expert assistance. This detailed guide looks at SEO agencies, including what they are, how they can propel a businesses forward,

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Effective Tradesman Website Design: The Ultimate Guide

In today’s digital age, having a strong online presence is indispensable for tradesmen looking to expand their reach and enhance their service delivery and grow their customer base. A well designed website is a the centre of this presence, acting not just as a digital business card but as a

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How to Choose a Web Design Agency: 2024 Guide

Selecting the right web design agency is a critical decision that can significantly impact your business’s online presence and overall success. An effective website serves not only as a digital storefront for your brand but also as a vital tool for engaging users and converting them into loyal customers. In

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How to get your Website Noticed in 2024

In today’s digital-first world, creating a website is just the starting point of your business journey online. To truly make an impact, you need strategies that ensure your website stands out from the crowd. This comprehensive guide is dedicated to unraveling the complexities of Search Engine Optimisation (SEO) and paid

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How do I find the right SEO agency? : A Comprehensive Guide

In today’s competitive digital landscape, a robust online presence is indispensable for businesses aiming to stand out from the crowd. One of the foundational elements of this online presence is Search Engine Optimisation, commonly known as SEO. Implementing a successful SEO strategy is no trivial task, considering the ever-changing algorithms

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Optimising Product Descriptions for eCommerce: An In-depth Guide

When it comes to eCommerce, product descriptions serve as a bridge between the consumer’s needs and your offerings. Beyond being informative and persuasive, in today’s competitive digital landscape, these descriptions need to be search engine friendly to drive organic traffic. Dive deep into the intricate process of creating outstanding, SEO-optimised

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How to Use Google for Business Marketing

In the digital era, a business’s online presence plays a significant role in its success. One company that plays a critical part in establishing this presence is Google. With billions of searches happening every day globally, Google offers a broad platform for businesses to reach potential customers. This article will

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How to use AI for SEO

In the continually evolving landscape of digital marketing, search engine optimisation (SEO) remains an essential process for businesses looking to increase their online visibility. Artificial Intelligence (AI) has made significant improvements in recent years, and its applications in SEO are no exception. By harnessing the power of AI, businesses can

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Unlock the Benefits of a CDN for your WordPress Website

Are you looking for ways to speed up your WordPress website, enhancing its performance for both users and search engines? If so, a Content Delivery Network (CDN) could be the perfect solution for you. WordPress websites are known for their almost endless customisability. With thousands of theme and plugin options

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Can’t Find your WordPress Website on Google?

It’s frustrating when you can’t find your WordPress website on Google. Especially when you’ve put countless hours into designing a website with the aim of generating new business. Quite often there’s a straightforward reason and solution, but there’s also a number of things to remember when putting a website together

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Is SEO Worth it for small businesses?

It’s a question that is asked a lot online, so we thought we’d give you our take on the question. Perhaps you have an established website for your business, or are just starting out with a new design. Whichever is the case, you’re going to reach a stage where you

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what kind of businesses need local SEO?

Local SEO is an important part of search engine optimisation, and often businesses aren’t aware of what it is, or its benefits for businesses looking to be found online. While SEO is essential for almost every website, local SEO has specific benefits for certain business types, and should be a

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Hashtags for Instagram Reels

Instagram Reels are a feature of Instagram that’s relatively new. While the social media platform has been around for a number of years, having launched in 2010 and then bought by Facebook in 2012, Reels are one of the more recent significant additions to the platform. Reels have become a

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are accordions bad for SEO?

When writing content for your website pages or blog, there’s a lot to consider. Especially today, when high quality, informative and useful content is the starting point, you’ll want to know how each element on your page could be affecting your SEO, both positively and negatively. In this article, we’ll

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are multiple h1 tags bad for seo?

Creating unique, engaging content for both the benefit of users and search engines is a must today. With such fierce competition and vast quantities of quality content being produced on almost every subject, having the edge and making content stand out should be every website owner’s goal. When creating your

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How to get found on Google

‘How to get found on Google’ is a common query for website owners, especially those who have just launched their brand new site, and realised that they have no website traffic. Unless you have an alternative, proven and reliable source of traffic, such as from social media or direct traffic

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how much does an ecommerce website cost in the uk?

If you are looking to start selling your business’ products online, or perhaps refreshing an existing website; you may be asking the question How much does an ecommerce website cost in the UK? While the answer is not necessarily straightforward, and can depend on a number of factors; we have

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Getting Backlinks Indexed in 2023

Are backlinks still important in 2023?  Yes, they are. And as Google refines its algorithms many times a year, the quality of links to your website has never been more important. But, assuming you’ve created some amazing content, and sites have began linking to your site; often we still aren’t

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Boost your Business with Social Media

With more than 4 billion active social media users, social media has quickly become one of the most easily accessible and effective forms of digital marketing. However, it can be difficult to dedicate the time and resources to successfully run and maintain an effective social media presence, especially whilst running a

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How Long Does it take to Rank a Website on Google?

It can take hours, days or weeks for a website to rank a website on Google, depending on many factors. While it can seem like an extremely long period of time, it is often only a temporary inconvenience. Your rankings are determined by many different factors, and Google does not

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Benefits of Link Building for SEO in 2024

Link building has been a popular SEO strategy in the past and will continue to be an integral part of any SEO package or campaign. Put simply, link building is the process of getting other sites to link to yours, which is a major part of any search engine optimisation strategy in

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20 SEO Experts share WordPress Optimisation for Speed Tips

WordPress Page Speed Optimisation The need for WordPress Optimisation for speed and loading performance is a Big Deal in 2021 and beyond.  Why? In May last year, Google announced their next major algorithm update, known as the Page Experience Update. The update will include new page experience signals which will become a part of

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Technical SEO Errors & Stats in WordPress

We spend a lot of time auditing websites as a part of our SEO services. The websites tend to be WordPress as a popular CMS for small businesses. The first stage of any SEO enquiry is to take a look at the technical state of the website, including technical SEO

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Keyword Research & Search Intent in SEO

Keyword research is an essential component of SEO (search Engine Optimization). It is the initial work necessary in any SEO campaign, in order to develop a refined list of words that a site should rank for.  In order to do keyword research, site owners must analyse both search engine and

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Cheap SEO in 2022. Is it Worth it?

SEO is progressing at an alarming rate, and this year is no different. With the next big Google update on the horizon, it\’s more important than ever to have an effective SEO strategy in place.  What constitutes Cheap SEO, and can it provide any value for a business\’s online presence in 2021? 

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SEO when Building a Website – 8 Essential Steps

It’s exciting creating a new website for your new business or project, but there’s a lot to consider. Including which website platform to use, how and where to host the site, and finding the perfect domain name. Above all you need to consider SEO when building a website. This guide

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Cumulative Layout Shift 101. What is CLS in SEO?

Another year in SEO and another metric to monitor and optimise, to ensure your website is leading the way in search results. But, what is Cumulative Layout Shift? How can it affect SEO? And what can we do to improve it? Well, let’s take a look. Add a header to

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Latest UK SEO Pricing: the True SEO cost in 2022

SEO Pricing: How much does SEO cost in the UK? You’ve probably arrived here on your quest for accurate and up to date SEO cost in the UK. Look no further!  We know it’s a highly searched topic, and the answer isn’t always clear. Many of the search results are from

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Is SEO Expensive?

Is SEO expensive? It’s a common question. Especially for those beginning to look into SEO (Search Engine Optimisation) for their business website. It’s tricky to answer in a yes or no form, but generally SEO is perceived as expensive. Like any professional service, you are paying for the time, expertise and experience

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How to Increase my Google Ranking for Free

Congratulations, you’ve taken the first step in working to get your business website seen by the hundreds of potential customers it needs. In this article, we look at how to increase your Google ranking for free.  Take a look at our tested methods for 2021. Google rankings are determined by an extremely

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How to gain more Facebook followers

Social media is essential today for any business. In some cases, Facebook has become more popular than major search engines such as Google, in driving traffic and potential customers to your website. In this article, we look at how to gain more Facebook followers with our 2021 tested methods. The frustration among

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Is Google My Business worth it?

Google My Business is a listing tool offered by Google. The listed businesses usually appear towards the top of any search for a business or service on the search engine. Once a business has completed their listing, it enables potential customers to find the business on both Google search and

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Increase Google Rank for your Local Business

As a local business focusing on a product or service you want to provide to customers in your local area, ranking high on Google page one is essential. Approximately 50% of users searching Google will click on one of the first three listings. That’s where YOUR business needs to be.

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Website Ranking & How Google Ranks Websites in 2022

Google Website Ranking Statistics – 2021 Summary Before we take look at how Google ranks websites in 2022, let\’s take a look at some interesting statistics from 2021. Some are pretty believable, others are quite amazing! Make your content for users, NOT search engines. This won’t change, as search engines,

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Google UK Search Engine Ranking

Today in 2021, Google is still dominating the search engine market with a sizeable uk search engine market share. Approximately 90% of all searches go through their search engine. In this article we take a look at Google UK Search Engine Ranking in 2021 and beyond. UK Search Engine Market

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Small Business Coronavirus Survival

It’s been a tough year so far, especially for small businesses, suffering from the fallout from the Coronavirus pandemic. The effects of which have devastated most industries in the UK, with business closures, staff layoffs and considerable reductions in spending. In this article we look at Small Business Coronavirus Survival

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Wix vs WordPress – Pros and Cons

In recent years, the web design landscape has changed dramatically. Gone are the days where you were held to ransom by having to pay for a web developer’s time to input thousands of lines of code to produce an aesthetically pleasing website for your business. Today, we have an abundance

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How to Remove Page Title in WordPress

A common question we get when being asked about WordPress, is how to remove page title in WordPress. Pages and posts display the page title on the page by default, which may not be necessary or appropriate. WordPress began as a blogging solution, but as the platform has grown, more

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How Much Does SEO Cost in the UK?

Looking into marketing your business online? After finding out about what SEO is, and how it can help your business, the next thing you might ask is How Much Does SEO Cost in the UK. It’s a frequently asked question on Google and it’s understandable, as there’s so many options, companies and

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How to Duplicate a Page in WordPress

WordPress today is an extremely popular tool for creating quality, powerful websites in 2020. In fact, approximately 40% of global websites are now WordPress based. Although a fantastic tool for building websites, there’s a learning curve involved. For beginners, some features or settings may not be immediately obvious. So, we’ve

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What does SEO Stand for?

SEO today is an important part of Digital Marketing. It’s a necessary area of online marketing in 2022 and beyond, helping businesses boost their marketing efforts online. But, what does SEO stand for? What does SEO stand for? SEO stands for Search Engine Optimisation.  No wiser? Search Engine Optimisation is the process

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Low Cost Small Business Websites

Small businesses or those just starting out have faced a challenging year in 2020. The Coronavirus pandemic has created new problems for all businesses. Massive increases in online sales have been created as many countries faced lockdown. If you were looking at creating or renewing your website this year, you

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100% Free SEO Tools – Boost your Website Ranking

Marketing online for your business in 2022 can be extremely challenging. The recent Coronavirus pandemic has driven sales online, making ranking for your key search terms in Google faces a lot of competition. A good SEO strategy is key to finding what your customers search for and what your competitors

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5 Websites Offering Free Images for Commercial Use

Whether you’re creating your website or adding a new blog post, you’re going to need excellent images. Images need to be good quality and you probably don’t want to be spending a premium on paid image resource websites. Free Images for Commercial Use From our years of experience building websites and writing

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Best UK Web Hosting for WordPress

Finding hosting for your business website is often a painful task. Where do you start? If you Google ‘best uk web hosting for WordPress‘, you’ll most likely be bombarded with adverts for large US hosting companies. These tend to be the most popular, with cheap deals to host your website. But,

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How to Disable Comments in WordPress – 3 Easy Steps

Comments on blog posts can be a good thing. They essentially increase your content length, which is Google in the eyes of Google. Why would we want to disable comments in WordPress? We only want comments if they add value to the article topic and are relevant. Spam and irrelevant

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How to Get on Page One of Google

Many small businesses approach us with the question; ‘How do I get on page on of Google?’. It can be frustrating, especially as a new or start-up business, trying to out-do larger, more established businesses online. The good news, to get on page one of Google isn’t out of reach

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These are TSOHOST Nameservers

TSOHOST Nameservers If you are using TSOHOST for your web hosting services, you’ll need to change your DNS records to ensure they are pointing from your domain registrar to TSOHOST. We’ve provided the TSOHOST nameservers below as a quick reference for updating your DNS records.  ns1.tsohost.co.uk ns2.tsohost.co.uk ns3.tsohost.co.uk

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These are 20i Nameservers

20i Nameservers If you are beginning to use the web hosting services of 20i, you will need to point your domain to their servers at your domain registrar. Most domain registration or hosting companies will allow you to change nameservers youself within your account or control panel. It’s as easy as

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These are Heart Internet Nameservers

Heart Internet Nameservers Using Heart Internet to host your website? You’ll need the nameservers to be able to accurately setup your DNS records. To enable Heart Internet to host your website, when your domain is hosted or registered elsewhere, you’ll need to edit the DNS records at your current provider.

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This is 123 Reg IPS Tag

123 Reg IPS Tag If you are moving or transferring your .co.uk domain name from your current domain registrar to 123 Reg, you will need to input or provide the existing registrar with the 123 Reg IPS Tag. This applies to any domain ending in .uk. Usually an IPS tag

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This is GoDaddy IPS Tag

GoDaddy IPS Tag Moving a .co.uk domain from one registrar to another provider requires the change of the IPS Tag. This applies also to any domain ending in .uk. Some companies allow you to change this in your account / dashboard section, while others you will have to contact to

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This is 1and1 IPS Tag

1and1 IPS Tag If you are about to transfer your .co.uk domain name or another .uk domain to another provider, it will be nescessary to change the IPS tag with your current domain registrar. Many companies now offer the facility to input the IPS tag change within your online account.

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Local SEO vs National SEO – Know the Difference

Could your website be missing out on a large portion of high quality, organic traffic? As you invest time on running a website, you may have watched tutorials on SEO and now consider yourself, somewhat, an expert. Maybe your business’s website has a nice flow of monthly traffic. So that’s it right,

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SEO Checklist for 2023 – Optimise your Website

It’s safe to say SEO is here for the foreseeable future, with more and more search engine updates being rolled out. Major search engines, including Google, are constantly changing and evolving their search algorithms to give more relevant and useful results to users. That’s why we’ve decided to put together

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9 Amazing On-Page SEO Tips (for beginners)

Is your website’s on-page SEO optimised? Without having solid SEO foundations, such as a fast page loading, high-quality content and a well thought out website design and navigation, your website will not reach the lofty 1st place on the search results pages (SERP). You might as a beginner need some help

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