In today’s competitive digital landscape, a robust online presence is indispensable for businesses aiming to stand out from the crowd. One of the foundational elements of this online presence is Search Engine Optimisation, commonly known as SEO. Implementing a successful SEO strategy is no trivial task, considering the ever-changing algorithms of search engines and the
When it comes to eCommerce, product descriptions serve as a bridge between the consumer’s needs and your offerings. Beyond being informative and persuasive, in today’s competitive digital landscape, these descriptions need to be search engine friendly to drive organic traffic. Dive deep into the intricate process of creating outstanding, SEO-optimised product descriptions for your online
In the digital era, a business’s online presence plays a significant role in its success. One company that plays a critical part in establishing this presence is Google. With billions of searches happening every day globally, Google offers a broad platform for businesses to reach potential customers. This article will expand on how to leverage
In the continually evolving landscape of digital marketing, search engine optimisation (SEO) remains an essential process for businesses looking to increase their online visibility. Artificial Intelligence (AI) has made significant improvements in recent years, and its applications in SEO are no exception. By harnessing the power of AI, businesses can streamline their SEO strategies, better
Are you looking for ways to speed up your WordPress website, enhancing its performance for both users and search engines? If so, a Content Delivery Network (CDN) could be the perfect solution for you. WordPress websites are known for their almost endless customisability. With thousands of theme and plugin options to build your site with,
It’s frustrating when you can’t find your WordPress website on Google. Especially when you’ve put countless hours into designing a website with the aim of generating new business. Quite often there’s a straightforward reason and solution, but there’s also a number of things to remember when putting a website together that may have an impact
It’s a question that is asked a lot online, so we thought we’d give you our take on the question. Perhaps you have an established website for your business, or are just starting out with a new design. Whichever is the case, you’re going to reach a stage where you start to wonder how to
Local SEO is an important part of search engine optimisation, and often businesses aren’t aware of what it is, or its benefits for businesses looking to be found online. While SEO is essential for almost every website, local SEO has specific benefits for certain business types, and should be a priority when making optimisations to
Instagram Reels are a feature of Instagram that’s relatively new. While the social media platform has been around for a number of years, having launched in 2010 and then bought by Facebook in 2012, Reels are one of the more recent significant additions to the platform. Reels have become a popular and prominent way to
When writing content for your website pages or blog, there’s a lot to consider. Especially today, when high quality, informative and useful content is the starting point, you’ll want to know how each element on your page could be affecting your SEO, both positively and negatively. In this article, we’ll take a look at accordions
Creating unique, engaging content for both the benefit of users and search engines is a must today. With such fierce competition and vast quantities of quality content being produced on almost every subject, having the edge and making content stand out should be every website owner’s goal. When creating your in-depth content, there will undoubtedly
‘How to get found on Google’ is a common query for website owners, especially those who have just launched their brand new site, and realised that they have no website traffic. Unless you have an alternative, proven and reliable source of traffic, such as from social media or direct traffic (ie. people typing in your
If you are looking to start selling your business’ products online, or perhaps refreshing an existing website; you may be asking the question How much does an ecommerce website cost in the UK? While the answer is not necessarily straightforward, and can depend on a number of factors; we have put this guide together to
Are backlinks still important in 2023? Yes, they are. And as Google refines its algorithms many times a year, the quality of links to your website has never been more important. But, assuming you’ve created some amazing content, and sites have began linking to your site; often we still aren’t seeing our backlinks in Google
With more than 4 billion active social media users, social media has quickly become one of the most easily accessible and effective forms of digital marketing. However, it can be difficult to dedicate the time and resources to successfully run and maintain an effective social media presence, especially whilst running a business. Benefits of Social Media
It can take hours, days or weeks for a website to rank a website on Google, depending on many factors. While it can seem like an extremely long period of time, it is often only a temporary inconvenience. Your rankings are determined by many different factors, and Google does not disclose how this specifically affects
Link building has been a popular SEO strategy in the past and will continue to be an integral part of any SEO package or campaign. Put simply, link building is the process of getting other sites to link to yours, which is a major part of any search engine optimisation strategy in 2022. This article takes a
WordPress Page Speed Optimisation The need for WordPress Optimisation for speed and loading performance is a Big Deal in 2021 and beyond. Why? In May last year, Google announced their next major algorithm update, known as the Page Experience Update. The update will include new page experience signals which will become a part of their ranking systems, now scheduled
We spend a lot of time auditing websites as a part of our SEO services. The websites tend to be WordPress as a popular CMS for small businesses. The first stage of any SEO enquiry is to take a look at the technical state of the website, including technical SEO errors. We need to know
Keyword research is an essential component of SEO (search Engine Optimization). It is the initial work necessary in any SEO campaign, in order to develop a refined list of words that a site should rank for. In order to do keyword research, site owners must analyse both search engine and target audience data. By discovering
SEO is progressing at an alarming rate, and this year is no different. With the next big Google update on the horizon, it\’s more important than ever to have an effective SEO strategy in place. What constitutes Cheap SEO, and can it provide any value for a business\’s online presence in 2021? Let\’t take a look. What
It’s exciting creating a new website for your new business or project, but there’s a lot to consider. Including which website platform to use, how and where to host the site, and finding the perfect domain name. Above all you need to consider SEO when building a website. This guide will also be handy for
Another year in SEO and another metric to monitor and optimise, to ensure your website is leading the way in search results. But, what is Cumulative Layout Shift? How can it affect SEO? And what can we do to improve it? Well, let’s take a look. Add a header to begin generating the table of
SEO Pricing: How much does SEO cost in the UK? You’ve probably arrived here on your quest for accurate and up to date SEO cost in the UK. Look no further! We know it’s a highly searched topic, and the answer isn’t always clear. Many of the search results are from International websites, or offer little
Is SEO expensive? It’s a common question. Especially for those beginning to look into SEO (Search Engine Optimisation) for their business website. It’s tricky to answer in a yes or no form, but generally SEO is perceived as expensive. Like any professional service, you are paying for the time, expertise and experience of a person or company
Congratulations, you’ve taken the first step in working to get your business website seen by the hundreds of potential customers it needs. In this article, we look at how to increase your Google ranking for free. Take a look at our tested methods for 2021. Google rankings are determined by an extremely complex system or algorithm, which
Social media is essential today for any business. In some cases, Facebook has become more popular than major search engines such as Google, in driving traffic and potential customers to your website. In this article, we look at how to gain more Facebook followers with our 2021 tested methods. The frustration among business page owners on Facebook,
Google My Business is a listing tool offered by Google. The listed businesses usually appear towards the top of any search for a business or service on the search engine. Once a business has completed their listing, it enables potential customers to find the business on both Google search and Google maps. In this article
As a local business focusing on a product or service you want to provide to customers in your local area, ranking high on Google page one is essential. Approximately 50% of users searching Google will click on one of the first three listings. That’s where YOUR business needs to be. In this article, we look
Google Website Ranking Statistics – 2021 Summary Before we take look at how Google ranks websites in 2022, let\’s take a look at some interesting statistics from 2021. Some are pretty believable, others are quite amazing! Make your content for users, NOT search engines. This won’t change, as search engines, especially Google, develop their algorithms
Today in 2021, Google is still dominating the search engine market with a sizeable uk search engine market share. Approximately 90% of all searches go through their search engine. In this article we take a look at Google UK Search Engine Ranking in 2021 and beyond. UK Search Engine Market Share It’s safe to say
It’s been a tough year so far, especially for small businesses, suffering from the fallout from the Coronavirus pandemic. The effects of which have devastated most industries in the UK, with business closures, staff layoffs and considerable reductions in spending. In this article we look at Small Business Coronavirus Survival through online marketing. Online Shopping
In recent years, the web design landscape has changed dramatically. Gone are the days where you were held to ransom by having to pay for a web developer’s time to input thousands of lines of code to produce an aesthetically pleasing website for your business. Today, we have an abundance of DIY website creating sites.
A common question we get when being asked about WordPress, is how to remove page title in WordPress. Pages and posts display the page title on the page by default, which may not be necessary or appropriate. WordPress began as a blogging solution, but as the platform has grown, more and more people are using
Looking into marketing your business online? After finding out about what SEO is, and how it can help your business, the next thing you might ask is How Much Does SEO Cost in the UK. It’s a frequently asked question on Google and it’s understandable, as there’s so many options, companies and packages out there. It’s easy
WordPress today is an extremely popular tool for creating quality, powerful websites in 2020. In fact, approximately 40% of global websites are now WordPress based. Although a fantastic tool for building websites, there’s a learning curve involved. For beginners, some features or settings may not be immediately obvious. So, we’ve created this guide to show
SEO today is an important part of Digital Marketing. It’s a necessary area of online marketing in 2022 and beyond, helping businesses boost their marketing efforts online. But, what does SEO stand for? What does SEO stand for? SEO stands for Search Engine Optimisation. No wiser? Search Engine Optimisation is the process of working to increase a
Small businesses or those just starting out have faced a challenging year in 2020. The Coronavirus pandemic has created new problems for all businesses. Massive increases in online sales have been created as many countries faced lockdown. If you were looking at creating or renewing your website this year, you probably don’t want to be
Marketing online for your business in 2022 can be extremely challenging. The recent Coronavirus pandemic has driven sales online, making ranking for your key search terms in Google faces a lot of competition. A good SEO strategy is key to finding what your customers search for and what your competitors rank for. In this article
Whether you’re creating your website or adding a new blog post, you’re going to need excellent images. Images need to be good quality and you probably don’t want to be spending a premium on paid image resource websites. Free Images for Commercial Use From our years of experience building websites and writing blog posts, we have a
Finding hosting for your business website is often a painful task. Where do you start? If you Google ‘best uk web hosting for WordPress‘, you’ll most likely be bombarded with adverts for large US hosting companies. These tend to be the most popular, with cheap deals to host your website. But, did you know, standard hosting
Comments on blog posts can be a good thing. They essentially increase your content length, which is Google in the eyes of Google. Why would we want to disable comments in WordPress? We only want comments if they add value to the article topic and are relevant. Spam and irrelevant text will only dilute the
Directory submission is still an important part of SEO in 2022. Backlinks (links to your website from other sites) show Google and other search engines that your website is worth referring to, and act as a kind of vote for your website. Directory submission is one way to do this, amongst other off-page SEO techniques.
Many small businesses approach us with the question; ‘How do I get on page on of Google?’. It can be frustrating, especially as a new or start-up business, trying to out-do larger, more established businesses online. The good news, to get on page one of Google isn’t out of reach for any business. It just
TSOHOST Nameservers If you are using TSOHOST for your web hosting services, you’ll need to change your DNS records to ensure they are pointing from your domain registrar to TSOHOST. We’ve provided the TSOHOST nameservers below as a quick reference for updating your DNS records. ns1.tsohost.co.uk ns2.tsohost.co.uk ns3.tsohost.co.uk
20i Nameservers If you are beginning to use the web hosting services of 20i, you will need to point your domain to their servers at your domain registrar. Most domain registration or hosting companies will allow you to change nameservers youself within your account or control panel. It’s as easy as just replacing the current nameservers
Heart Internet Nameservers Using Heart Internet to host your website? You’ll need the nameservers to be able to accurately setup your DNS records. To enable Heart Internet to host your website, when your domain is hosted or registered elsewhere, you’ll need to edit the DNS records at your current provider. Usually this can be done
123 Reg IPS Tag If you are moving or transferring your .co.uk domain name from your current domain registrar to 123 Reg, you will need to input or provide the existing registrar with the 123 Reg IPS Tag. This applies to any domain ending in .uk. Usually an IPS tag can be added or changed
GoDaddy IPS Tag Moving a .co.uk domain from one registrar to another provider requires the change of the IPS Tag. This applies also to any domain ending in .uk. Some companies allow you to change this in your account / dashboard section, while others you will have to contact to make the change. If your
1and1 IPS Tag If you are about to transfer your .co.uk domain name or another .uk domain to another provider, it will be nescessary to change the IPS tag with your current domain registrar. Many companies now offer the facility to input the IPS tag change within your online account. Others need you to contact
Could your website be missing out on a large portion of high quality, organic traffic? As you invest time on running a website, you may have watched tutorials on SEO and now consider yourself, somewhat, an expert. Maybe your business’s website has a nice flow of monthly traffic. So that’s it right, SEO is all done? Maybe not. Let’s
It’s safe to say SEO is here for the foreseeable future, with more and more search engine updates being rolled out. Major search engines, including Google, are constantly changing and evolving their search algorithms to give more relevant and useful results to users. That’s why we’ve decided to put together this SEO checklist for 2023.
Is your website’s on-page SEO optimised? Without having solid SEO foundations, such as a fast page loading, high-quality content and a well thought out website design and navigation, your website will not reach the lofty 1st place on the search results pages (SERP). You might as a beginner need some help with some Amazing On-Page SEO Tips!
SEO is always changing. We’ve seen so many changes over the years since the introduction of search engines over 20 years ago. Google began in 1998, in 1999 it took Google around 1 month to create an index of 50 million web pages. Fast forward to 2012 and this task was completed in less than
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