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The 2026 Keyword Cannibalisation Study

Andrew Witts January 14, 2026
Keyword cannibalisation has long been considered a critical SEO error. The theory is simple: if you have multiple pages targeting the same keyword, you dilute your authority and confuse search…
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AI Overviews in Google Search: UK Study 2025

Andrew Witts October 19, 2025
New Ahrefs-based research reveals how AI integration is reshaping visibility, but not reducing search demand Date of analysis: April 2024 – October 2025Data source: Ahrefs database — United KingdomSample size:…
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7 GEO Strategies to Get Featured in AI Results

Andrew Witts October 4, 2025
As artificial intelligence continues to transform search, Generative Engine Optimisation (GEO) has become the next major evolution of SEO. Instead of just competing for top rankings on Google, businesses now…
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5 Surprising SEO statistics for 2026

Andrew Witts September 30, 2025
SEO in 2026 is no longer defined by rankings alone. Visibility is now split across classic organic results, AI-generated answers, zero-click SERP features, and alternative discovery engines. Building on the…
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AI SEO Services Designed for UK Small Businesses

Andrew Witts September 10, 2025
Artificial intelligence is no longer a future trend, it is reshaping search today. Google’s AI Overviews, OpenAI’s ChatGPT, and other platforms are changing how people discover businesses online. For small…
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How Does Website Hosting Affect SEO?

Andrew Witts September 5, 2025
When businesses think about SEO, the focus is often on keywords, backlinks, and content. But an often-overlooked factor is your website hosting. The hosting provider and type of hosting you…
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How to Get Your Website Cited in AI LLMs

Andrew Witts July 9, 2025
As AI continues to reshape how people search for and consume information, getting your website cited by large language models (LLMs) such as ChatGPT, Gemini, and Perplexity is becoming increasingly…
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How to Appear in AI Results at the Top of Google

Andrew Witts June 19, 2025
With the rise of AI-powered features in search engines, especially Google’s Search Generative Experience (SGE), the way content is discovered online is undergoing a fundamental shift. Unlike traditional search results,…
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What is Search Engine Optimisation?

Andrew Witts May 25, 2025
Search Engine Optimisation (SEO) refers to the practice of improving a website to increase its visibility in organic search results. These results appear on the search engine results page (SERP)…
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SEO for National Brands: A Unique Strategy

Andrew Witts May 15, 2025
In an era where the internet shapes purchasing behaviour, national brands must prioritise visibility across search engines to remain competitive. While local SEO focuses on optimising for specific geographical areas, SEO for national…
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Alt Attributes in SEO: A Complete Guide

Andrew Witts April 4, 2025
Alt attributes—often referred to as “alt tags” or “alt text”—are a fundamental component of web accessibility and search engine optimisation (SEO); specifically on-page SEO. While they may appear simple, they…
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Website Search Optimisation: A Complete Guide

Andrew Witts March 26, 2025
In today’s digital world, having a beautifully designed website is not enough. If your site isn’t optimised for search engines, your potential customers may never find you. Website search optimisation,…
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Do Google Reviews Help SEO?

Andrew Witts March 19, 2025
Google reviews are a powerful part of any business’s online presence, especially when it comes to search engine optimisation (SEO). But how exactly do they affect your business’s visibility in…
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Can Having Too Many Plugins Slow Down My Website?

Andrew Witts March 15, 2025
Plugins are an essential part of many websites, especially those built with content management systems like WordPress. They provide added functionality without requiring custom development, making it easier to enhance security,…
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Top Free SEO Tools for 2026

Andrew Witts February 25, 2025
Search Engine Optimisation (SEO) remains essential for online visibility, but investing in premium tools is not always practical, especially for small businesses and independent website owners. Fortunately, several high-quality free…
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SEO for B2B: A Guide for Businesses

Andrew Witts February 20, 2025
Search Engine Optimisation (SEO) plays a crucial role in the success of B2B companies looking to increase their online visibility and attract high-quality leads. Unlike B2C businesses, where the focus…
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Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

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Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

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SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

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Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.