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SEO Case Studies

review starts Trustpilot & Google

Below are a range of recent SEO case studies from different industry and website types. With each Google Core Update, sites are increasingly being qualified over a longer period of time. The effect of regular SEO can vary depending on the website and industry, but generally 3-4 months is our guide for expected notable changes in ranking positions, visibility and site traffic.

Energy Grant Company

This energy grant company needed to boost its online presence to connect with more households eligible for support. Over a 14-month period, the SEO case study reveals an organic impression increase of 10,200% and an organic click increase of 4,300%, showcasing a dramatic rise in visibility and customer engagement.

Study Period: 14 Months

Impression Increase: 10200%

Click Increase: 4300%

Location: Nationwide

Outcome: +5460% increase in leads from organic search

SEO case study graph 6

Specialist Equipment Supplier

This specialist commercial equipment supplier wanted to strengthen their online visibility and attract more business clients through search. Over a 15-month period, the SEO case study demonstrates an organic impression increase of 310% and an organic click increase of 140%, highlighting consistent growth in search performance and customer reach.

Study Period: 15 Months

Impression Increase: 310%

Click Increase: 140%

Location: Nationwide

Outcome: +129% increase in leads from organic search

SEO case study graph 4

Private UK Healthcare Provider

This UK private healthcare provider needed to grow their presence for mainly local searches, to drive new patients to their clinic. The SEO case study shows an organic impression increase of 600% and an organic click increase of 200%, over a 6 month period.

Study Period: 6 Months

Impression Increase: 600%

Click Increase: 200%

Location: London

Outcome: +359% increase in bookings from organic search

SEO case study graph 1

Private GP Clinic

This private GP clinic aimed to expand its online reach and attract new patients through search. Over a 6-month initial period, the SEO case study shows an organic impression increase of 140% and an organic click increase of 40%, reflecting steady growth in visibility and patient enquiries.

Study Period: 6 Months

Impression Increase: 140%

Click Increase: 40%

Location: London

SEO case study graph 5

E-Commerce Clothing Store

This small specialist clothing supplier needed to increase site visitors and sales in a competitive industry. The SEO case study shows an organic impression increase of 1400% and an organic click increase of 1500%, over a 6 month period.

Study Period: 6 Months

Impression Increase: 1400%

Click Increase: 1500%

Location: Nationwide

SEO case study graph 2

Tech Software Company

This tech software company needed to grow enquiries in a relatively low search volume, and highly competitive industry. The SEO case study shows an organic impression increase of 1500% and an organic click increase of 800%, over a 12 month period.

Study Period: 6 Months

Impression Increase: 1500%

Click Increase: 800%

Location: Manchester

SEO case study graph 3

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Ideal for:

Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small ecommerce stores that need a faster shop and clearer product pages, with ongoing improvements that increase product views, add to carts, and completed checkouts each month.

Ideal for:

SMEs and multi location retailers selling across regions, combining helpful category and product content, improved navigation, and reputation building to increase organic traffic, conversions, and repeat customers each month.

Ideal for:

Ambitious SMEs and national brands in competitive categories, publishing buying guides and product content at scale, earning coverage on trusted sites, and driving monthly growth in high intent traffic, basket value, and revenue.

Ideal for:

Medium to large businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

Ideal for:

SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

Ideal for:

Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.