Google Business Profile Optimisation: The Complete Guide for UK SMEs

Andrew Witts February 12, 2026

Nearly half of all Google searches have local intent. That means millions of people across the UK are searching for businesses like yours every single day, and the first thing…

Agentic SEO: Optimising Your Site for AI Agents

Andrew Witts January 14, 2026

For the last three years, the SEO industry has focused almost entirely on “Generative Engine Optimisation” (GEO). The goal was simple. We wanted AI models like ChatGPT and Gemini to…

The 2026 Keyword Cannibalisation Study

Andrew Witts January 14, 2026

Keyword cannibalisation has long been considered a critical SEO error. The theory is simple: if you have multiple pages targeting the same keyword, you dilute your authority and confuse search…

Exact Match Domains in 2026: A 12-Sector Analysis

Andrew Witts January 9, 2026

In this 2026 industry report, our team put the popular “Exact Match Domain” (EMD) strategy to the test. We analysed over 600 data points to answer a critical question for…

Turning Local Clicks into Calls: CRO Essentials for Small Business Websites

Andrew Witts January 2, 2026

You have invested in SEO. Your rankings are climbing. You are finally getting visitors to your website. But if your phone isn’t ringing and your inbox remains empty, you have…

Global AI Search Trends Study 2025: How ChatGPT, Gemini, Claude and Perplexity Compare

Andrew Witts November 4, 2025

At Studio 36 Digital, we’ve always been driven by data. As a digital marketing agency focused on SEO, analytics, and content strategy, we regularly study how people search online, not…

98.7% of UK Searches Display SERP Features: 2025 Study

Andrew Witts October 23, 2025

At Studio 36 Digital, our team set out to understand one crucial reality shaping SEO today: how do UK users actually experience Google search results in 2025? The findings were…

The UK’s Zero-Click Search Crisis: Over Half of Google Searches Now End Without a Single Website Visit

Andrew Witts October 22, 2025

At Studio 36 Digital, we continuously track the evolving patterns of search behaviour across the UK. In October 2025, our data team undertook an in-depth study of 87.6 million monthly…

AI Overviews in Google Search: UK Study 2025

Andrew Witts October 19, 2025

New Ahrefs-based research reveals how AI integration is reshaping visibility, but not reducing search demand Date of analysis: April 2024 – October 2025Data source: Ahrefs database — United KingdomSample size:…

How to Use Schema Markup to Boost Product Visibility

Andrew Witts October 12, 2025

If you run an online shop or sell products through your website, you probably know how important it is to stand out on Google. But with so many competitors, getting…

5 Stats That Prove UX Design Is Crucial for Web Design

Andrew Witts October 12, 2025

Web design has evolved far beyond the visual. While layout, colour, and typography remain important, they now sit alongside something more critical: user experience (UX). A website must not only…

How to Get Recommended on ChatGPT: What Really Matters

Andrew Witts October 7, 2025

As AI assistants like ChatGPT become part of how people discover and evaluate businesses, many companies now ask a new question: “How can we get recommended by ChatGPT?” Unlike Google,…

5 Key SEO Stats That Prove AI Is Reshaping Search

Andrew Witts October 5, 2025

Artificial intelligence has moved from being a buzzword in digital marketing to becoming one of the most powerful forces shaping how search engines operate. From AI Overviews on Google to…

7 GEO Strategies to Get Featured in AI Results

Andrew Witts October 4, 2025

As artificial intelligence continues to transform search, Generative Engine Optimisation (GEO) has become the next major evolution of SEO. Instead of just competing for top rankings on Google, businesses now…

5 Surprising SEO statistics for 2026

Andrew Witts September 30, 2025

SEO in 2026 is no longer defined by rankings alone. Visibility is now split across classic organic results, AI-generated answers, zero-click SERP features, and alternative discovery engines. Building on the…

UK SEO Pricing in 2026: A Complete Guide for Businesses

Andrew Witts September 14, 2025

SEO remains highly efficient for growth. You can see the ROI from SEO investment across our client portfolio. Yet pricing can feel opaque, especially when proposals vary by thousands of…

AI SEO Services Designed for UK Small Businesses

Andrew Witts September 10, 2025

Artificial intelligence is no longer a future trend, it is reshaping search today. Google’s AI Overviews, OpenAI’s ChatGPT, and other platforms are changing how people discover businesses online. For small…

How Does Website Hosting Affect SEO?

Andrew Witts September 5, 2025

When businesses think about SEO, the focus is often on keywords, backlinks, and content. But an often-overlooked factor is your website hosting. The hosting provider and type of hosting you…

Why Do SEO Results Take Longer for New Websites?

Andrew Witts September 2, 2025

Launching a new website is exciting. You’ve invested time, money, and effort into getting it live, and naturally, you want to see it appear at the top of Google straight…

A Complete Guide to Studio 36 Digital SEO Packages

Andrew Witts August 28, 2025

Finding the right SEO package can be challenging if you’re unsure what each service includes or how it benefits your website. At Studio 36 Digital, we’ve designed our SEO packages…

How to Get Your Website Cited in AI LLMs

Andrew Witts July 9, 2025

As AI continues to reshape how people search for and consume information, getting your website cited by large language models (LLMs) such as ChatGPT, Gemini, and Perplexity is becoming increasingly…

The Ultimate Guide to SEO for UK Businesses in 2026

Andrew Witts June 24, 2025

In today’s digital-first environment, most journeys to a product or service still begin with a search engine. For UK businesses, visibility on Google remains one of the strongest indicators of…

How to Appear in AI Results at the Top of Google

Andrew Witts June 19, 2025

With the rise of AI-powered features in search engines, especially Google’s Search Generative Experience (SGE), the way content is discovered online is undergoing a fundamental shift. Unlike traditional search results,…

How User Experience Affects Your SEO Performance

Andrew Witts June 12, 2025

In the past, search engine optimisation (SEO) focused heavily on keywords, backlinks, and metadata. While those factors are still important, Google has evolved. Today, user experience (UX) plays a critical…

Creating SEO-Friendly Service Pages That Convert

Andrew Witts June 8, 2025

In the world of digital marketing, service pages play a vital role in how your business appears in search results and how effectively it converts visitors into enquiries or customers.…

What Is Responsive Web Design (And Why It Matters)

Andrew Witts May 31, 2025

As more people access websites on smartphones and tablets, responsive web design has become essential for creating a positive user experience and achieving better performance in search engines. Whether you’re…

Why Local SEO Is Critical for Mobile Users

Andrew Witts May 28, 2025

Mobile search has transformed how people find and interact with local businesses. With smartphones now an essential part of daily life, more users are turning to mobile devices to search…

What is Search Engine Optimisation?

Andrew Witts May 25, 2025

Search Engine Optimisation (SEO) refers to the practice of improving a website to increase its visibility in organic search results. These results appear on the search engine results page (SERP)…

The SEO Benefits of Updating Old Content (And How to Do It Properly)

Andrew Witts May 24, 2025

One of the most overlooked opportunities in search engine optimisation is right under your nose: your existing content. At Studio 36 Digital, we often find that businesses focus heavily on producing…

Topic Clusters and Pillar Pages: A Smarter Way to Structure Your Content

Andrew Witts May 21, 2025

Search engines are constantly evolving to prioritise relevance, depth, and authority. In recent years, one of the most effective ways to improve your website’s SEO performance is by using a…

How to Tell If Your SEO Is Working: A Practical Guide for UK Businesses

Andrew Witts May 17, 2025

One of the most common concerns small business owners have after investing in SEO is a simple – but important – question: “Is it working?” Search Engine Optimisation is often viewed…

SEO for National Brands: A Unique Strategy

Andrew Witts May 15, 2025

In an era where the internet shapes purchasing behaviour, national brands must prioritise visibility across search engines to remain competitive. While local SEO focuses on optimising for specific geographical areas, SEO for national…

Why Google Search Console Is Essential for Every Website

Andrew Witts May 14, 2025

Whether you’re running a local plumbing business, an online clothing store, or a personal blog, having access to accurate data about your website’s performance is crucial. One of the most…

SEO for New Businesses: Where to Start (Even with a Small Budget)

Andrew Witts May 10, 2025

Starting a new business is an exciting venture filled with ambition and opportunity. However, building visibility online can be one of the most challenging parts of the journey. For businesses…

Why SEO is Better Value than PPC (for Most Small Businesses)

Andrew Witts May 7, 2025

When deciding how to market your business online, the two most common strategies are SEO (Search Engine Optimisation) and PPC (Pay-Per-Click advertising). Both can drive visitors to your website via search engines, but…

How Long Does SEO Take to Work? A Realistic Guide for UK Businesses

Andrew Witts May 4, 2025

Search Engine Optimisation (SEO) is one of the most effective ways to grow your online visibility, attract more traffic to your website, and increase leads or sales over time. But…

Google Search Volatility in April 2025: What’s Going On After the March Core Update?

Andrew Witts April 10, 2025

The search engine landscape is going through one of its most turbulent phases in years. Following Google’s first confirmed core update of 2025—which officially completed on 27th March—many site owners…

Alt Attributes in SEO: A Complete Guide

Andrew Witts April 4, 2025

Alt attributes—often referred to as “alt tags” or “alt text”—are a fundamental component of web accessibility and search engine optimisation (SEO). While they may appear simple, they play a critical…

SEO Costs in the UK: How Much Should You Budget for SEO in 2026?

Andrew Witts March 28, 2025

Search Engine Optimisation (SEO) remains a central part of any effective digital marketing strategy. For UK businesses in 2026, understanding how much to invest in SEO, what influences that spend,…

Website Search Optimisation: A Complete Guide

Andrew Witts March 26, 2025

In today’s digital world, having a beautifully designed website is not enough. If your site isn’t optimised for search engines, your potential customers may never find you. Website search optimisation,…

Do Google Reviews Help SEO?

Andrew Witts March 19, 2025

Google reviews are a powerful part of any business’s online presence, especially when it comes to search engine optimisation (SEO). But how exactly do they affect your business’s visibility in…

Can Having Too Many Plugins Slow Down My Website?

Andrew Witts March 15, 2025

Plugins are an essential part of many websites, especially those built with content management systems like WordPress. They provide added functionality without requiring custom development, making it easier to enhance security,…

Does the Length of My Articles or Blog Posts matter for SEO?

Andrew Witts March 15, 2025

Many website owners wonder whether the length of an article or blog post affects its performance in search rankings. While content length can play a role, search engines primarily focus…

Google Rolls Out First Core Update of 2025

Andrew Witts March 14, 2025

On March 13, 2025, Google began the rollout of its first core update of the year, officially named the March 2025 Core Update. The update was released at 9:23 AM…

Study: Are Backlinks Still Effective for SEO in 2025?

Andrew Witts March 12, 2025

For years, backlinks have been a cornerstone of SEO, acting as a vote of confidence from one site to another. But as search engines have evolved, the influence of backlinks…

SERP Volatility Report: UK, February – March 2025

Andrew Witts March 12, 2025

Search Engine Results Pages (SERPs) experienced notable fluctuations in the UK between February and March 2025. This report presents an in-depth analysis of observed keyword ranking movements, providing insights into…

Top Free SEO Tools for 2026

Andrew Witts February 25, 2025

Search Engine Optimisation (SEO) remains essential for online visibility, but investing in premium tools is not always practical, especially for small businesses and independent website owners. Fortunately, several high-quality free…

What can SEO do for Your Business?

Andrew Witts February 24, 2025

In today’s digital world, a strong online presence is essential for business success. Search Engine Optimisation (SEO) plays a crucial role in ensuring that your business is visible to potential…

SEO for B2B: A Guide for Businesses

Andrew Witts February 20, 2025

Search Engine Optimisation (SEO) plays a crucial role in the success of B2B companies looking to increase their online visibility and attract high-quality leads. Unlike B2C businesses, where the focus…

Do I Need an SEO Company? Questions to Ask Before Deciding

Andrew Witts February 16, 2025

At Studio 36 Digital, we understand that SEO can be a complex and often overwhelming aspect of digital marketing. Many business owners wonder whether they should manage SEO in-house or hire…

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