Rank your own stock and service pages.
Stop renting leads from the platforms.
No contracts.
Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.
Our SEO strategies focus on measurable growth and long-term results for your business.
We don’t lock you into contracts – stay with us because it works, not because you have to.
Search for almost any make and model with a town name and the first page is AutoTrader, Motors, Cinch and the manufacturer. Dealers pay those platforms per listing or per lead, and the same enquiry is often sold to three of your competitors. Car dealer SEO is how you get your own showroom pages and Vehicle Detail Pages ranking for the local, model-specific and finance searches those platforms currently take, so the enquiry comes to you first and costs you nothing per lead.
Google Ads for terms like “car finance”, “used cars near me” or “emergency brake repair” are some of the most expensive clicks in UK search. Organic rankings are an asset you build once and keep: the cost per lead falls every month the page stays on page one, and the margin on each sale or booking goes up with it.
Buyers now ask ChatGPT and Google’s AI Mode to compare models, check running costs and find a trusted local garage. Those answers draw on structured vehicle data, consistent business details and reviews. Our generative engine optimisation work makes sure your stock, specifications and location profiles are the ones the AI systems read and recommend.
Monthly campaigns built for two jobs: selling the cars on your forecourt and keeping the workshop booked.
For dealers, “make + model + town” and finance searches from buyers close to purchase. For garages, the urgent ones: MOT, brake, clutch, diagnostic and “garage near me”. We target the searches with an enquiry behind them, not the ones with the biggest volume.
Most garage and showroom searches are local, and the Map Pack sits above the organic results. We optimise your Google Business Profile for every location, build the review flow that keeps your rating climbing, and keep your business details identical everywhere Google checks them. Our guide to local SEO explains what goes into that.
Vehicle Detail Pages built to rank and convert: title, description, images, specification and a clear route to a test drive. Service pages structured around each job (MOT, servicing, repairs, tyres) so the right page ranks for the right search and the booking form is one click away.
We map every dealer and garage competing for your searches, where they rank, what they charge and what they are missing, and build the campaign around the gaps.
Vehicle schema on every stock page so Google can read price, mileage, year and availability directly. Stock feeds connected so sold vehicles are handled properly rather than becoming 404s, and new stock is indexed within days, not weeks.
Guides your customers actually search for: finance explained, what a cambelt change costs, when to replace tyres. Written to rank, and to bring the reader to your enquiry form with their questions already answered.
We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.
Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.
Dealerships: Vehicle schema and clean stock feeds so your live inventory appears in Google’s vehicle listings, plus model-level pages that rank for buyers in your area.
Garages: Map Pack first, for “MOT near me”, brake repair and the other searches made from a driveway with a warning light on.
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Stock changes daily, so the technical side matters more in automotive than almost any other sector. We make sure new Vehicle Detail Pages are crawled and indexed fast, rank for the model searches buyers make right before they buy, and hand their value on properly when the car is sold.
Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.
Citations, reviews and location pages that put your showroom or workshop in front of people searching within driving distance, and get them through the door. See our local SEO services.
We connect your Dealer Management System to the website, keep the XML sitemap current in real time and set the rules for sold stock, so what Google shows is always what is on the forecourt.
We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.
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Stay informed with our transparent monthly SEO reports. Every client receives clear insights into their SEO performance, including website traffic, sources, ranking positions, and new backlinks, no matter which SEO package you choose.
We use industry-leading tools like Google Analytics and Ahrefs to deliver the best results. Our investment in top software means you benefit from detailed research, competitor analysis, and actionable reporting.
Access everything you need in one place with our easy-to-use client portal. View invoices, manage your subscription, access reports, and chat with our team whenever you need support.
Our automotive SEO packages include everything you need to improve search rankings and grow your online visibility, from on-page optimisation and keyword targeting to technical fixes and reporting. No long contracts, no hidden fees, just flexible monthly plans with 30 days’ notice.
Free Setup
Custom keywords
Keyword Research
Competitor Analysis
Custom Link Building & PR
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Custom Content Plan
Free Setup
up to 50 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 3)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 20 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 2)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 10 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 1)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:
Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.
"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."
"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."
"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."
"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."
"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"
"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."
"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"
Take the first step to better search rankings, increased traffic and more business.
Studio 36 Digital provides specialist SEO across many industries. Explore our full range of sector expertise.
Automotive SEO is search engine optimisation for businesses that sell or service vehicles: car dealers, dealer groups, garages, MOT centres and specialists. It covers the usual SEO work plus the parts specific to the trade: fast-changing stock, vehicle schema, model-level pages, Map Pack visibility for service searches, and competing with national platforms such as AutoTrader for local buyers.
Stock turns over daily, so pages appear and disappear constantly and the technical handling of that decides whether you rank at all. Buyers also search by make, model and location, which means the strategy is built around hundreds of specific pages rather than a few service pages. And you are competing with aggregators that have far more authority than any dealer, so the work is about winning locally and on specifics rather than head-on.
Sold vehicle pages keep their rankings and any links they have earned, so we keep them live and show similar stock or incoming vehicles instead of a dead end. Where a page has no value we redirect it to the nearest live equivalent. Nothing goes to a 404.
Not head-on, and nobody can. We win where they cannot: your town, your Business Profile, your reviews and your model-specific pages. That puts you in the Map Pack above them for local searches and on page one for the specific searches they rank for generically.
Yes. Service, MOT, tyres and parts get their own local SEO campaign because the searches, the pages and the competitors are different from the sales side. For many dealers the workshop is the steadier revenue, and it is usually the quicker win.
Vehicle schema is structured data that tells Google a car’s make, model, year, mileage, price and availability in a format it can read directly. It is what makes your stock eligible for Google’s vehicle listing features and gives AI systems clean data to work from. Our guide to schema and structured data explains what it is and how it works.
Enquiries, not rankings. We track phone calls, test drive and finance requests, Vehicle Detail Page views and online service bookings, and report them monthly against where you started.
Our packages start at £399 + VAT a month and go up to £999 + VAT for larger dealer groups, all on 30-day rolling terms. Multi-site groups and franchise dealers with brand guidelines to work within are quoted individually. The package table above sets out what each includes.
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