SEO Preston

Keyword analysis and research is the first step in any SEO campaign. We need to know the keywords or phrases relevant to your business, that you want to rank higher for in organic search. 

We use our powerful SEO tools to compile a list of keyword options that would be a good fit for your business website. From this list we look at monthly traffic volume from each search engine, and the amount of competition for each. 

Example

Links from other websites, also known in SEO as backlinks, show Google and other search engines that your website is authoritative and worth linking to. The links act as a sort of business referral, or vote. If your website has links from high authority websites, relevant to your profession or industry, Google will see your website as a valuable resource. This is known as an ‘off-page’ SEO technique.

Often website owners make the mistake of buying backlinks, or participating in link exchange schemes. This is a bad idea. The links are usually of a low quality and have little relevance to your own website’s topic. Google has gotten good at establishing which links are genuine, and which to ignore. In a worst case scenario, Google may penalise your website and remove it from search results. 

We only use ‘white-hat’ or Google approved link building techniques in our affordable seo packages. Ensuring the links provide value, and increase the overall authority of your website. 

Content optimisation is a part of what’s known as on-page SEO. Making changes to your website content, including the headings, text and images to improve the quality and relevance of your website to your targeted keywords or phrases. 

Google uses what they refer to as ‘E-A-T’ to establish which websites might provide a great user experience. This stands for Expertise-Authoritativeness-Trustworthiness. 

We analyse your content, and make changes accordingly to create the best possible version of your content. 

Blog optimisation is also an on-page SEO technique. In the same way we analyse your web page content, we look at your previous and recent blog posts to ensure they are optimised fully for search engines. 

Blog posts are often a great way to draw traffic to your website. Posts and articles can rank independently in search engines, so providing content of a good length that is helpful and informative, will undoubtedly lead to more users across your other web pages, and ultimately more enquiries. 

To rank above your competitors in organic search results, we need to know what they are doing to promote their website. Including, keywords being targeted, sources of backlinks and content length and relevance. This information helps us to understand what areas we need to look at to improve and outrank competing businesses. 

While a website user may not necessarily be aware of a technical issue with your website, search engines will. Errors including broken links (links that when clicked either don’t work, or result in a 404 error page), missing page titles and duplicate content, are just some issues that can cause a drop in ranking positions. This is known as technical SEO. 

We carry out a full audit and website crawl with our SEO tools to find and fix any problems. 

While there are other options to drive traffic and customers to your website, such as paid ads, these require a constant ongoing fee. SEO, while not a quick fix, is a long term strategy to drive organic traffic to your business.