Unlock Your Store Potential
with Shopify SEO Services

Expert Shopify strategies
that fix bloat and drive sales.

UK based team

Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.

Results driven

Our SEO strategies focus on measurable growth and long-term results for your business.

No tie-ins

We don’t lock you into contracts – stay with us because it works, not because you have to.

review starts Trustpilot & Google

Trusted by

Is Your Shopify Store Invisible in Search? 📉

The "Locked Platform" Problem

Shopify is great for selling, but tough for SEO. Its rigid URL structures (/collections/, /products/) and automated duplicate content can quietly kill your rankings. Most agencies just add keywords to your product descriptions. We go deeper. We modify your theme’s Liquid code to solve canonical tag issues, fix faceted navigation bloat, and ensure Google indexes your high-margin products first.

Focus on Commercial Intent

Ranking for generic terms is useless if it doesn’t lead to sales. We move beyond simple “traffic volume” to target transactional intent. By optimising your product and collection pages for the specific, high-value keywords that shoppers use when they are ready to buy (e.g., “buy [product] UK”), we ensure your store attracts visitors who actually convert, lowering your customer acquisition costs.

AI & Shopify: Building Merchant Authority

In the age of AI, being a shop isn’t enough; you must be a recognised Merchant Entity. Tools like Gemini and ChatGPT cross-reference your store with Google’s Merchant Graph to verify if you are a trusted seller.

To get recommended, your brand signals must be crystal clear.

Our Answer Engine Optimisation (AEO) strategy connects your Shopify store to these systems. We optimise your Knowledge Graph and merchant data so AI models recognise your authority and prioritise your products.

Where we've been featured

What’s Included in Your Shopify Strategy

Shopify is a powerful platform, but out of the box, it has specific SEO quirks that can hold you back. Our monthly packages are designed to unlock your store’s full potential, handling everything from URL structures to product schema so you can focus on fulfilling orders.

Commercial Keyword Mapping

We dig deeper than search volume to find the high-intent terms that drive revenue. We map these “buying” keywords to specific products and collections, ensuring you capture customers exactly when they have their credit card in hand.

Authority Building & Digital PR

To compete with big retailers, your store needs trust. We secure high-quality placements in gift guides, industry blogs, and news sites. This builds your domain authority, helping your product pages outrank major competitors.

Collection & Product Optimisation

Shopify collection pages are often your biggest traffic drivers. We optimise these hubs with unique descriptions and internal linking to prevent “thin content” issues. We also refine product copy to convert browsers into buyers.

Retail Competitor Analysis

We analyse the top-performing stores in your niche to see how they structure their catalogs and pricing. We use these insights to identify gaps in the market, giving you a clear roadmap to steal market share from the competition.

Technical Shopify Audits

Shopify’s URL structure and tagging system can create duplicate content problems. We perform deep technical audits to fix canonical tags, optimise “Liquid” theme code, and improve site speed, ensuring Google crawls your store efficiently.

Buyer-First Content Strategy

We create supporting content, like buying guides and comparison posts, that answer customer questions before they buy. This builds trust and funnels high-quality traffic directly to your most profitable collections.

Award winning, trusted SEO Agency

We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.

Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.

Shopify Experts. Not Just SEO Generalists. 🇬🇧

Studio 36 Digital agency team discussing a client project round a meeting table in a busy office

We Speak "Liquid"

Generic SEO agencies often break Shopify themes because they don’t understand the underlying code. We are Shopify specialists. We know how to optimise your store without relying on expensive, slow apps that drag down your site speed. We manually optimise your structured data (Schema) to get your prices, stock levels, and star ratings into the search results.

  • UK-Based Team: No outsourcing. Your strategy is executed by technical experts in Blackpool who understand the UK ecommerce market.
  • App Audit: We identify and remove “vampire apps” that are slowing down your site and hurting your Core Web Vitals.

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Clients served

%

Client satisfaction

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Position 1 rankings

+

Years of experience

No Long Contracts. Just Growth.

Ecommerce moves fast, and so do we. We don’t lock you into 12-month contracts. We operate on a flexible 30-day basis because we believe our results, your revenue growth, should be the only reason you stay.

Meet our Lead SEO Strategist...

Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.

Andrew Witts profile image. Director and SEO specialist at Studio 36 Digital

A Technical Strategy for Store Dominance 🚀

Technical Health & Liquid Optimisation

We fix the technical flaws inherent in Shopify. This includes solving “collection” duplicate content issues, optimising pagination, and implementing advanced “Product Schema” so Google can read your inventory data in real-time. A technically healthy store ranks higher and converts better.

Collection & Product Architecture

Your Collection pages are your SEO powerhouses. We restructure your navigation and internal linking to pass authority from your homepage to your high-value product categories. We turn thin, empty collection pages into rich, authoritative hubs that rank for broad, high-volume search terms.

Get started with a FREE SEO audit

We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.

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More features, more reasons to choose us ✨

monthly seo report screenshot

Comprehensive Monthly Reports

Transparency is at the heart of our Shopify SEO services. Each month, you’ll receive a clear, detailed report from our ecommerce SEO specialists, covering your website’s traffic, backlinks, and search rankings.

Advanced SEO Tools

We use the best SEO software to uncover valuable insights about your site’s performance, competitors, and more, helping you make informed decisions for your business.

SEO tools / software logos
client portal screenshot

Easy-to-Use Client Portal

Our dedicated client portal gives you instant access to invoices, subscription details, progress reports, and live chat support. Everything you need, all in one place.

Our latest Google page 1 rankings

Shopify SEO packages

Our Shopify SEO packages offer a cost-effective way for small to medium-sized businesses to improve their online store’s visibility and boost product sales. Each plan includes everything needed to optimise your website and product pages for higher rankings in organic search results.

  • AI Ready
  • No Tie-ins
  • SEO Guarantee

Bespoke

£POA

Free Setup

Custom keywords

Keyword Research

Competitor Analysis

Custom Link Building & PR

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Custom Content Plan

Dominate

£1099 +VAT/month

Free Setup

up to 100 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 3)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Grow

Popular
£799 +VAT/month

Free Setup

up to 50 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 2)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Starter

£499 +VAT/month

Free Setup

up to 20 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 1)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Recent SEO Case Studies 🎯

We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:

Healthcare Clinic

Period:
6 Months
Impression increase:
600%
Click increase:
200%
Location:
London
Outcome:
+359% increase in bookings

Equipment Supplier

Period:
15 Months
Impression increase:
310%
Click increase:
140%
Location:
National
Outcome:
+129% increase in leads

Energy Grant Company

Period:
14 Months
Impression increase:
10200%
Click increase:
4300%
Location:
National
Outcome:
+5460% increase in leads

Highly rated by our clients

Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.

"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."

Hannah
UK Clothing Brand
5 star Trustpilot review rating, green stars

"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."

Marc
Commercial Services Business
5 star Google review rating, gold stars

"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."

Bradley
Architect Firm
5 star Google review rating, gold stars

"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."

Sarah
Health Product Brand
5 star Trustpilot review rating, green stars

"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"

Charlene
Kids Entertainment Brand
5 star Google review rating, gold stars

"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."

TCG
Pet Care Company
5 star Trustpilot review rating, green stars

"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"

Jason
Custom Clothing Business
5 star Google review rating, gold stars
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Ready to get started?

Take the first step to better search rankings, increased traffic and more business.

Frequently Asked Questions (FAQs)

How is Shopify SEO different from standard SEO?

Shopify is a powerful platform, but it has unique SEO quirks that general agencies often miss. For example, Shopify automatically creates duplicate URLs for products inside collections, which can confuse Google and dilute your ranking power. It also has a rigid URL structure. We specialise in fixing these specific technical issues by editing your theme’s code (Liquid) and implementing canonical tags correctly. This ensures Google indexes the right pages and maximises your visibility.

Can SEO really reduce my reliance on Facebook and Google Ads?

Yes. Many Shopify stores rely 100% on paid ads, which makes customer acquisition expensive. SEO builds a long-term asset. By ranking organically for “high-intent” keywords (people searching for your exact products), you generate “free” traffic. Our goal is to balance your marketing mix so that organic search drives a significant portion of your revenue, lowering your overall Blended Cost Per Acquisition (CPA) and increasing your profit margins.

My Shopify store is slow. Can you fix it without deleting my apps?

Shopify stores often slow down due to “app bloat”, unused code left behind by old apps or too many scripts running at once. We perform a deep technical audit to identify exactly what is slowing your site down. We don’t just delete apps; we optimise the code, implement lazy loading for images, and ensure scripts only load when necessary. We aim to improve your Core Web Vitals scores without sacrificing the functionality your store needs to sell.

Do you work with Shopify Plus stores?

Yes, we work with businesses of all sizes, from startups on the basic Shopify plan to enterprise brands on Shopify Plus. For Plus merchants, we offer advanced strategies including international SEO (using Shopify Markets), script editor customisations for checkout success, and large-scale migration support.

I’m moving my store to Shopify. Can you help with the migration?

Re-platforming is the most risky time for SEO. If done incorrectly, you can lose years of traffic overnight. We manage the entire migration process to ensure this doesn’t happen. We map every single old URL to its new Shopify equivalent (301 redirects), migrate your meta data, and monitor the site immediately after launch to fix any errors. We ensure your rankings transfer over safely.

How do you handle "Out of Stock" products on Shopify?

Shopify’s default behaviour for out-of-stock items isn’t always best for SEO. We implement strategies to keep these pages working for you. Instead of hiding the product (which creates a 404 error), we recommend keeping the page live with a clear message and a “notify me when back in stock” form, or redirecting users to a similar available product. This keeps the traffic on your site and preserves the page’s ranking authority.

What reporting do you provide for e-commerce stores?

We don’t just report on rankings; we report on revenue. We connect your Shopify store data with Google Analytics 4 (GA4) to show you exactly how much money our SEO efforts are generating. You will see metrics like Organic Revenue, Conversion Rate, and Average Order Value. We believe in total transparency so you can see the return on your investment.

Do I have to sign a long-term contract?

No. We know the e-commerce landscape changes quickly, so we don’t tie you down. We operate on a flexible 30-day rolling agreement. Our retention strategy is simple: if we make you money, you will stay with us.

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Ideal for:

Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small ecommerce stores that need a faster shop and clearer product pages, with ongoing improvements that increase product views, add to carts, and completed checkouts each month.

Ideal for:

SMEs and multi location retailers selling across regions, combining helpful category and product content, improved navigation, and reputation building to increase organic traffic, conversions, and repeat customers each month.

Ideal for:

Ambitious SMEs and national brands in competitive categories, publishing buying guides and product content at scale, earning coverage on trusted sites, and driving monthly growth in high intent traffic, basket value, and revenue.

Ideal for:

Medium to large businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

Ideal for:

SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

Ideal for:

Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.