Global AI Search Trends Study 2025: How ChatGPT, Gemini, Claude and Perplexity Compare
At Studio 36 Digital, we’ve always been driven by data. As a digital marketing agency focused on SEO, analytics, and…
Future-proof your rankings with optimisation
for ChatGPT, Gemini & Perplexity.
Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.
Our SEO strategies focus on measurable growth and long-term results for your business.
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The days of users clicking 10 blue links are ending. Today, tools like ChatGPT and Google’s AI Overviews give users the answer directly. If your content isn’t structured for these AI models, your business effectively ceases to exist for a huge segment of searchers. We move beyond traditional keywords to focus on “Entity Optimisation,” ensuring AI understands who you are and why you are the authority.
Your customers are asking questions to AI, not just typing keywords into Google. We optimise your content to answer these conversational queries. By becoming the “cited source” in AI responses, you don’t just get traffic; you get high-intent users who trust the AI’s recommendation. We turn your brand into the “verified expert” that AI tools prefer to quote.
Search is evolving from “searching” to “asking.” Our monthly GEO packages ensure your brand is the trusted answer. We optimise your digital footprint so Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity recognise, cite, and recommend your business.
AI users don’t type keywords; they ask complex questions. We identify the natural language questions and “long-tail” prompts your customers use. We then optimise your content to provide the direct, authoritative answers that AI engines prefer to serve.
AI models rely on “co-citation” – seeing your brand mentioned alongside trusted industry terms. We secure placements in authoritative publications and data sources, teaching the AI algorithms to associate your brand name with specific services and expertise.
Robots read differently than humans. We restructure your key pages using logical formatting, clear summary tables, and direct definitions. This makes it easy for AI crawlers to “digest” your information and serve it as a featured snippet or AI Overview.
Winning the top spot often means winning the “Zero-Click” position. We focus on Answer Engine Optimisation (AEO), targeting specific Google features like “People Also Ask” and AI Overviews to ensure you dominate the top of the results page.
We speak the language of the machines. By implementing advanced Schema markup, we explicitly tell search engines who you are and what you sell. This reduces ambiguity, ensuring AI models don’t “hallucinate” incorrect information about your business.
AI recommendations are heavily influenced by public opinion. We monitor and manage your reviews and citations across the web, ensuring that when an AI summarises your business reputation, the output is overwhelmingly positive and trust-building.
We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.
Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.
Traditional SEO agencies are still stuffing keywords. We are different. Our UK-based team uses advanced “Answer Engine Optimisation” (AEO) techniques. We structure your data so machines can read it, clean up your “Knowledge Graph” presence, and ensure your business facts are consistent across the entire web.
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We don’t use AI to spam cheap content. We optimise for AI. We use ethical, white-hat strategies to build your authority (E-E-A-T) so that both humans and algorithms trust you. We provide clear, transparent reporting on how often your brand is being cited in AI-generated answers, giving you visibility into this new traffic source.
Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.
We speak the robot’s language. AI models rely on “Entities” (defined people, places, and things) and structured data to understand the world. We implement advanced Schema markup and optimise your Knowledge Graph presence. This “spoon-feeds” your business data, like pricing, reviews, and location, directly to models like Gemini and ChatGPT, ensuring they recognise you as a verified brand.
AI prefers concise, factual answers over long-winded sales copy. We restructure your core content, FAQs, and blogs to follow an “Answer-First” format. By directly answering the specific questions your customers are asking AI tools, we increase the likelihood of your brand being cited as the source in the final response generated by the Large Language Model (LLM).
We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.
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Each month, you’ll receive a straightforward report covering key results, including website traffic, user engagement, brand visibility, and performance across both traditional search and AI platforms. We use trusted tools to track your progress and hold regular check-ins, ensuring your campaign stays on course and continues to deliver results.
We invest in the best industry tools, such as Google Analytics and Ahrefs, to monitor your website and uncover new opportunities. This means you always have reliable data to inform your strategy and drive growth.
Our client portal puts everything you need at your fingertips. Easily view invoices, check your subscription, access reports, and connect with our team via live chat.
Our Generative Engine Optimisation (GEO) packages are built for small to medium-sized businesses, providing affordable, effective SEO for AI-driven platforms. With fixed monthly pricing and no long-term commitment, each plan includes the essentials to improve your visibility in AI search, with just 30 days’ notice required to cancel.
Free Setup
Custom keywords
Keyword Research
Competitor Analysis
Custom Link Building & PR
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Custom Content Plan
Free Setup
up to 50 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 3)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 20 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 2)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 10 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 1)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:
Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.
"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."
"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."
"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."
"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."
"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"
"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."
"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"
Take the first step to better search rankings, increased traffic and more business.
We regularly conduct original studies around AI and its increasing usage.
Generative Engine Optimisation (GEO) is the process of optimising your content to ensure it is cited, recommended, and summarised by AI-driven search engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini. Unlike traditional search, which gives users a list of links, AI engines provide direct answers. If your brand is not understood by these AI models as a credible authority, you will be excluded from the conversation. GEO ensures your data is structured in a way that AI models can easily read, trust, and reference.
Traditional SEO is about ranking for keywords to get clicks to your website. GEO is about optimising for “Entities” and “Facts” to get mentions in an answer.
While SEO wins you traffic, GEO wins you brand awareness and authority in the “zero-click” future.
We focus on the major platforms that currently influence user behaviour. This includes Google Gemini (integrated into Google Search), ChatGPT (SearchGPT), Perplexity AI, and Microsoft Copilot (Bing). Each of these platforms uses different signals to verify information. Our strategy targets the common denominators across them: high-authority citations, clear structured data, and consistent brand information across the web.
In this emerging field, no agency can offer a 100% guarantee, and you should be wary of anyone who does. However, we use proven methodologies to maximise your chances. By implementing extensive Schema Markup (code that helps machines understand your content) and securing mentions on highly authoritative niche websites, we train these AI models to associate your brand with specific services. Our goal is to make your business the statistically probable answer when a user asks for a recommendation in your industry.
No, they work in tandem. Traditional Google Search is not going away anytime soon, and it is still the primary driver of sales for most businesses. GEO is an additional layer of protection and growth. The work we do for GEO, such as improving content clarity and building authority, actually boosts your traditional SEO performance. Think of GEO as “future-proofing” your current SEO strategy.
Tracking AI visibility is more challenging than traditional SEO because platforms like ChatGPT do not yet provide a “Search Console.” However, we track success through:
We move beyond simple keywords and focus on “Information Gain.” AI models prioritise content that adds new value. Our process includes:
Not necessarily. For many clients, we integrate GEO principles into our standard SEO campaigns. However, for businesses in rapidly changing industries where AI adoption is high (like tech, finance, or travel), we offer dedicated GEO audits and strategies. As always, our services are flexible with no long-term contracts.
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