Hotel SEO services:
Stop Paying 18% Commission to OTAs

OTAs (like Booking.com or Expedia) charge commissions ranging from 15% to 25%. Our goal is to shift that business to your own website where the commission is 0%. We do this by optimising your site for “Brand Plus” keywords and “Location” searches. We ensure that when a guest finds you on an OTA and then Googles your name to check for a better deal (known as the Billboard Effect), your website appears #1, looks professional, and offers a compelling reason to book direct.

Yes. For many hotels, Food & Beverage (F&B) and Events are major profit drivers. We treat these as separate business units. We build specific landing pages targeting “Wedding venues in [Location]” or “Corporate meeting rooms near me.” We use visual SEO (optimising your high-res gallery images) to attract couples and event planners who are searching for the perfect aesthetic, ensuring your function rooms are booked year-round.

Every hotel can fill rooms in August. The challenge is November and January. We adjust our SEO strategy seasonally. In the quiet months, we focus on promoting “Staycation offers,” “Christmas Parties,” or “Spa Breaks” to drive local and domestic traffic. We plan content 3 to 6 months in advance so that your offers are ranking in Google just as customers start looking for them.

Travellers are increasingly booking on mobile devices, often while on the move. If your hotel website takes more than 3 seconds to load, potential guests will bounce back to the OTA app where the experience is fast and easy. We optimise your site speed, compress heavy images, and ensure your “Book Now” engine loads instantly. A faster site directly correlates to a higher conversion rate and more direct bookings.

No, traffic is vanity; bookings are sanity. We integrate with Google Analytics 4 (GA4) and your Booking Engine (where possible) to track Ecommerce Revenue. We look at:

• Total Direct Revenue: The cash value of bookings made via organic search.
• Wedding/Event Enquiries: The number of brochure downloads or tour requests.
• Conversion Rate: The percentage of visitors who book. This allows you to see the exact ROI of your SEO spend compared to the commission you would have paid an OTA for the same bookings.

We work with both, but we specialise in helping Independent Hotels and small groups fight back against the big chains and OTAs. Independent hotels often have more flexibility to create unique, localised content that Google loves. We leverage your unique story, history, and local character to outperform the generic listings of major international chains.

Absolutely. For hotels, local SEO is vital: Google Travel and the “Hotel Pack” are distinct search features. We manage your Google Business Profile to ensure your amenities (Free Wi-Fi, Pool, Parking) are correctly listed so you appear in filtered searches. We also ensure your hotel shows up for “Near Me” searches, capturing last-minute travellers looking for a room for the night in your immediate vicinity.

No. We understand that hospitality is sensitive to economic shifts. We operate on a 30-day rolling basis. We believe that by driving consistent direct revenue and reducing your OTA commission bills, we provide enough value to keep you as a long-term partner without needing a contract to enforce it.