Hotel SEO Services:
More Direct Bookings, Less OTA Commission

Hotel SEO is search engine optimisation for hotels, inns, resorts and venues: the work of getting your own website to rank for your brand name, your location and the experiences guests search for, so bookings come to you directly rather than through online travel agencies that charge commission. It covers your Google Business Profile and Google Travel listing, hotel schema, content for each revenue stream (rooms, weddings, events, spa, dining) and the technical health of the site and booking engine.

Most guests find a hotel on an OTA, then search its name to check it out. If your site ranks first for your name and gives them a reason to book direct (best rate, a perk, a simpler process), the booking moves to you and the commission stays with you. We also target the location and experience searches the OTAs currently win, so more guests find you first.

Yes. Weddings, conferences and food and beverage are run as separate campaigns with their own landing pages, built around searches like “wedding venues in [town]” and “corporate venue with accommodation”, with gallery images optimised for image search. For many hotels this is where SEO pays back fastest.

We plan content three to six months ahead of each quiet period so it is ranking before the searches start: staycation deals, Christmas parties, spa breaks, winter weddings, New Year packages. The aim is a site that has an answer for every month, not just the summer.

A guest comparing you with an OTA app will not wait for a slow page or a slow booking engine. We keep the site fast on mobile, compress imagery (hotels carry a lot of it), and make sure the booking engine loads instantly. Our technical SEO guide covers what goes into site speed.

Direct revenue from organic search, tracked in GA4 and, where the booking engine allows it, in the engine itself. Alongside that: wedding and event enquiries (brochure downloads, tour requests), booking conversion rate, and what the same bookings would have cost in OTA commission. Our guide to measuring SEO results explains how we report it.

Yes. “Hotels near me”, last-minute searches and the hotel pack all run on your Google Business Profile: amenities, photos, reviews and accurate details. We manage the profile as part of the campaign. See our local SEO services for what that involves.

Packages start at £399 + VAT a month and go up to £999 + VAT, all on 30-day rolling terms with no long-term contract. We specialise in independent hotels and small groups, where the unique local content Google rewards is easiest to create; larger groups are quoted individually. The package table above sets out what each includes.