SEO for Plumbers: Fill the Diary
with Boiler Installs, Not Dripping Taps

SEO for plumbers is search engine optimisation for plumbing and heating businesses: getting your own website and Google Business Profile to rank for the searches homeowners and businesses make when they need a plumber in your area, so the enquiry comes to you directly rather than through a directory that sells it to several firms. It covers the Map Pack, a page for each service and each area, trust signals such as Gas Safe, mobile speed and click-to-call, and content for the higher-value planned jobs.

Directory leads are shared, so you are quoting against three or four other plumbers for every job and the price is driven down. SEO leads land on your website only, from a customer who has already chosen you. Rankings take months to build, then cost nothing per lead; directory fees never stop.

Yes. That is the point of the campaign. Dedicated pages for boiler installation, bathrooms, underfloor heating and heat pumps, aimed at the project searches, so the site attracts the planned, higher-value work and the maintenance calls become the top-up rather than the whole diary.

Emergency searches are decided by the Map Pack: the three businesses on the map above the results. We optimise your Google Business Profile, your reviews and your service area so you appear there for “emergency plumber near me” and “24 hour plumber [town]”, and make sure the call button is the first thing on the page. Our local SEO services cover it.

Yes. We build location pages only for the towns and areas you want to serve and set your Google Business Profile service area to match, so you are not ranking, or paying, for places forty miles away.

Yes, and in the places customers check: header, footer, every contact form and every service page. Your Gas Safe registration number, manufacturer accreditations such as Worcester Bosch or Vaillant, and your insurance details. For a homeowner choosing between three quotes, that is usually what decides it. If the site itself needs rebuilding around those trust signals, see our plumber web design service.

Calls and quote requests, not rankings. We track phone calls (including calls made straight from the Google listing), form fills and which page they came from, and report it monthly against where you started. Our guide to measuring SEO results explains the reporting.

Packages start at £399 + VAT a month, which suits a sole trader or small firm covering one town, and go up to £999 + VAT for multi-van businesses covering a region. All on 30-day rolling terms, no long-term contract. Commercial plumbing and mechanical contractors are quoted individually. The package table above sets out what each includes.