PPC Packages

Advertise your Business with Effective Pay Per Click Packages for Google

Advertise with Paid Ads on Google

Paid adverts are the alternative to search engine optimisation, for search engines. They allow placement of adverts above and below the organic search results on search engines. 

While SEO is usually more of a long term strategy, Pay per click ads, or PPC ads, offer an almost instant advertising boost. Whether you are looking to grow brand awareness, drive traffic to your website, or sell products, there’s a way to use Google’s paid ads to your advantage. 

Expert Pay Per Click Management Services

We are specialists in PPC packages and pay per click management services for search engines including Google & Bing. Boost your online presence with professionally set-up and optimised PPC adverts. 

Our UK based team work with you to create compelling ad copy to stand out in the Google ads. We setup, optimise and continually monitor and adjust your pay per click campaigns to maximise effectiveness. 

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    PPC Statistics

    On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)

    PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)

    Search ads can increase brand awareness by 80%.(Google)

    63% of people said they’d click on a Google ad. (Search Engine Land, 2019)

    Display advertising has proven to increase traffic to websites by 300%. (Visually)

    45% of small businesses use PPC advertising.

    Included in our PPC Packages

    Key Features of our Pay Per Click Management Services

    Ad account setup

    We setup your new ad account, or review your existing account.

    Keyword Research

    We research keywords, looking at average cost per click and competition.

    Creation of Ad-Copy

    We create your ad copy across your ad sets for optimum performance.

    On-going Optimisation

    We regularly monitor and adjust your ads for the best return on investment.

    Our PPC Packages

    Pay Per Click Management Pricing

    Straightforward Plans, No Contracts

    As experienced Pay Per Click management specialists, we can fully optimise your ad account to get excellent results from your budget. We find the right search terms to target, usually with a higher search volume, but lower competition. This technique ensures there’s no wasted advert spend on highly competitive search terms with major companies.

    Package 1

    Entry Level PPC Management
    £ 79 +vat per month
    • up to £500 Ad Spend
    • Google Ad Campaign
    • Ad Account Setup
    • Keyword Research
    • Creation of Ad Copy
    • Google Text Ads
    • Ongoing Optimisation
    • Monthly Reporting

    Package 2

    Small Business PPC Management
    £ 159 +vat per month
    • up to £1000 Ad Spend
    • Google Ad Campaign
    • Ad Account Setup
    • Keyword Research
    • Creation of Ad Copy
    • Google Text Ads
    • Ongoing Optimisation
    • Monthly Reporting

    Package 3

    Advanced PPC Management
    £ 399 +vat per month
    • up to £3000 Ad Spend
    • Google Ad Campaign
    • Ad Account Setup
    • Keyword Research
    • Creation of Ad Copy
    • Text & Display Ads
    • Ongoing Optimisation
    • Monthly Reporting

    PPC Package Features Explained

    Full details on our Pay Per Click Management Services

    Before we begin our pay per click management services, we need a fully functioning ad account. They enable ads to be created and the correct billing source charged, as and when the specific platform takes the payments. Ad charges can be monthly, per ad campaign, or when a certain spending limit is reached. Ad accounts are generally set up to charge you directly for the ads, while you pay us only for our pay per click management services. 

    Each and every paid ad campaign needs thorough keyword research from the start. Without this, ad campaigns will offer little return on investment, if any. We need to know the keywords suitable for your products and services, while also paying attention to cost-per-click history and current competition for each.  From this we can form a strategy to get the best results from your ads. 

    We create ads to be effective based on your relevant keywords. Multiple versions of ads are created and tested to establish the most commonly clicked. Ad copy is adjusted and optimised regularly for the best results.

    Paid ads need to be monitored constantly, reviewing results, conversions and cost per click. It’s not uncommon that ads will need changing and re-optimising to consistently achieve the best results for your campaign. 

    What our Clients Say

    Frequently Asked Questions

    PPC stands for Pay Per Click, which are adverts placed in prominent positions in search engines. These adverts are charged per click, hence the name. PPC advertising is an alternative to SEO (search engine optimisation), which is the specialist service to help increase your organic (non-paid) search rankings. Often PPC and SEO campaigns are run side by side for maximum exposure.

    Pay Per Click Management services is the process of creating and optimising paid ads, achieving maximum effectiveness for paid ad spend. This applies to paid advertising on both search engines and social media platforms. 

    Basically, as much or a little as you want to spend. You will find that certain keywords will need a minimum spend for your campaign to become effective. It all depends on how much competition there is for each keyword. 

    PPC works by effectively pitching bid campaigns against each other. Users set up a campaign to set the maximum they are willing to bid for a click. Google’s algorithm then takes into account all the competing ad accounts and displays the highest bidder at the top. Now this doesn’t mean your ad won’t be displayed for a user’s search query, but not necessarily at the top. 

    Yes! Our PPC consultants provide detailed pay per click packages reports, showing you how your paid adverts are performing.

    We offer PPC package support 7 days a week. You can contact us by phone or email. 

    While we primarily work with small to medium sized businesses, we can create bespoke pay per click packages to suit your advertising needs. Please get in touch with us to discuss how we can help your business with PPC ads.

    Useful Information

    Looking for PPC Management for your online paid marketing campaigns? Studio 36 Digital are experienced in getting the results you need through fully optimised advert campaigns.

    We work with businesses to establish your advertising goals and carry out thorough keyword research. Our specialist team regularly monitor and optimise your ads, to get the best results for your monthly budget.

    We use our research and experience to get your website in front of your potential customers on search engines including Google and Bing.

    Our Pay Per Click management services are designed to take the burden of constantly reviewing and editing ads away from you. 

    From creating effective ads, optimising them and continually monitoring and making changes, our management services ensure you are getting the most from your ad spend budget. 

    At Studio 36 Digital we are SEO specialists, offering Affordable SEO Packages to businesses across the UK. 

    Often businesses find it beneficial to invest in both SEO and PPC services for their website. There area number of reasons why this could be effective. 

    We offer management of both SEO and PPC and can often bundle these together in one affordable marketing package. 

    Please contact us for details. 

    We find there are too many ‘paid ad specialists’, especially on social media, offering services that get little or no return on investment. 

    The idea of having PPC management services is to ensure that each and every advert is created specifically for the current ad campaign. This includes researched audience targeting. 

    It’s very easy to spend a lot of money on paid adverts, without seeing any real results. This is usually because the adverts are of a poor quality, or the audience targeting just isn’t setup correctly. 

    First of all, you might ask, Why Google?

    Google has an approximate search engine market share of 90%. This varies slightly year by year, but is consistant on average, with Bing second with less than a 10% market share. Therefore it makes sense to focus our efforts on Google ranking. We don’t ignore Bing and other search engines. Our optimisation helps in ranking on other search engines too, which is reflected in our monthly SEO Reports.

    Moving into 2022, search engine optimisation is about a great user experience and understanding what people mean, when they subit a query into Google. In other words, Search Intent. Google has been developing their algorithms to understand what exactly a user wants to see, when they submit a search query.

    What a user types and what they mean, can be completely different things. SEO today is about putting yourself in the position of the  Google user to better understand what information a user wants, and how they might search for it.

    In 2021, Google will still be looking at improving user experience, with the addition of extra Core Web Vitals metrics to their algorithms. These metrics are able to determine usability much more accurately including measurements for the time to load a page fully, and how stable the page loading and layout is.

    These new ranking factors, plus many other fundamental SEO practices can be found in our SEO Checklist for 2021

    The question every webmaster wants the answer to! Google don’t let us into the secrets of their ranking algorithms, and rightly so. It wouldn’t work too well if everyone knew every single ranking factor.. of which there are hundreds!

    What Google do offer, is a comprehensive set of Webmaster Guidelines. Without giving away and ranking secrets, they offer guidelines which, if followed, help enormously in ranking your website higher in search. Our SEO services comply with the guidelines. We ONLY use Google approved techniques, with no shortcuts!

    What Google have been doing over recent years is using E-A-T to develop their algorithms around and get the most deserving and relevant websites at the top of search results. What is E-A-T? Expertise – Authoritativeness – Trustworthiness. These core pillars of organic search help to establish which sites are going to be the most helpful to the user. Google wants users to find the information they want quickly, with an exceptional user experience.

    And that’s where we come with our affordable SEO packages!

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