Stop chasing small repairs. Rank for
high-value boiler and bathroom jobs.
Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.
Our SEO strategies focus on measurable growth and long-term results for your business.
We don’t lock you into contracts – stay with us because it works, not because you have to.
Ranking for “Plumber near me” often brings in panic calls for £80 repairs at 3 AM. While good for cash flow, it doesn’t scale your business. We pivot your strategy to target “Project Intent.” We optimise your site for high-ticket terms like “New Boiler Cost [City]” or “Luxury Bathroom Fitter,” attracting customers who are planning to spend thousands, not tens.
Relying on directories like Checkatrade means you are renting your reputation. You pay for leads that are often shared with three other plumbers. We build your own digital asset. By dominating the search results organically, the customer calls you directly, lowering your Cost Per Lead (CPL) and increasing your margins.
Homeowners are using AI to diagnose leaks and find help fast, asking tools like ChatGPT and Google about boiler codes, emergency call-out fees, and local trust, queries like “why is my boiler leaking water” or “best rated emergency plumber in [City].”
To get the job, you must be the top recommendation.
Our Answer Engine Optimisation (AEO) strategy ensures you get the call. We optimise your service pages and local citations so when AI suggests a tradesperson, it rings your phone.
Plumbing is a two-speed industry: urgent emergency repairs and high-value planned installations. Our monthly packages are designed to capture both. We ensure you are the first number dialled for a leak, while also positioning your company as the trusted expert for profitable boiler and bathroom projects.
We target two distinct types of customer intent. We optimise for “distress” keywords (e.g., “emergency plumber,” “leak repair”) to drive immediate calls, while simultaneously targeting high-value “project” terms (e.g., “new boiler cost,” “bathroom fitter”) to fill your diary with profitable install work.
When a pipe bursts, customers choose the nearest option. We meticulously manage your Google Business Profile to ensure you dominate the “Map Pack” in your specific service area. We also optimise for your specific coverage radius, ensuring you don’t waste budget on leads located hours away.
In the heating trade, trust is non-negotiable. We ensure your website prominently displays your Gas Safe registration number, accreditations, and insurance details. These trust signals are critical for converting cautious homeowners and satisfying Google’s quality guidelines.
The local plumbing market is competitive. We analyse the other firms in your town to see where they are winning. Whether they are ranking for “power flushing” or “underfloor heating,” we identify their strategies and find opportunities for you to capture that local market share.
The majority of emergency plumbing searches happen on a mobile phone, often in a panic. We ensure your site loads instantly and features “click-to-call” buttons that work perfectly on every device, removing friction so the customer can reach you immediately.
General “Services” pages don’t rank well. We build dedicated, detailed pages for every job type, from “Boiler Servicing” to “Blocked Drains.” This helps Google understand exactly what you do, matching you with customers searching for that exact problem.
We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.
Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.
We understand the difference between a “Swap” and a “System Conversion.” We know why Gas Safe trust signals matter. We ensure your website prominently displays your accreditations and reviews to reassure homeowners that you are a safe, legal choice.
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You don’t want leads 50 miles away. We implement “Service Area Pages” that target the specific towns and suburbs where you actually want to work. This creates a digital fence around your van’s route, ensuring you spend less time driving and more time earning.
Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.
To rank for boiler installs, you need more than a bullet point on your homepage. We build dedicated “Boiler Silos”, comprehensive pages covering specific brands (Worcester, Vaillant), finance options, and installation guides. This proves to Google that you are the local authority on heating.
We split your strategy. We use Local SEO (Maps) to capture the panic calls (“Emergency Plumber”), and Organic Content (Guides/Projects) to capture the planned work (“Underfloor Heating”). This gives you a balanced mix of immediate cash flow and high-value projects.
We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.
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Transparency matters to us. That’s why every month, you’ll receive a clear, comprehensive SEO report tailored to your business. These reports cover your website’s traffic, where your visitors are coming from, your keyword rankings, and new backlinks, so you always know how your SEO is performing.
We use trusted tools like Google Analytics and Ahrefs to deliver reliable, data-driven results. Our investment in industry-leading software means you benefit from in-depth research, competitor analysis, and accurate reporting, helping your business grow online.
Our client portal puts everything at your fingertips. Easily view invoices, manage your subscription, access your latest reports, or chat with our team, all in one secure place.
Our plumber SEO packages include everything you need to improve search rankings and grow your online visibility, from on-page optimisation and keyword targeting to technical fixes and reporting. No long contracts, no hidden fees, just flexible monthly plans with 30 days’ notice.
Free Setup
Custom keywords
Keyword Research
Competitor Analysis
Custom Link Building & PR
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Custom Content Plan
Free Setup
up to 50 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 3)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 20 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 2)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 10 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 1)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:
Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.
"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."
"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."
"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."
"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."
"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"
"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."
"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"
Take the first step to better search rankings, increased traffic and more business.
Studio 36 Digital provides specialist SEO across many industries. Explore our full range of sector expertise.
When you buy a lead from a directory, you are often fighting three or four other plumbers for the same job, driving your price down. With SEO, the customer finds your website directly on Google. They call you. You are the only plumber they are talking to. SEO builds your own asset and pipeline, giving you exclusive leads that you don’t have to share or fight for.
Yes. Keyword targeting is key here. If you just rank for “plumber,” you get everything. We build specific landing pages for high-margin services like “New Boiler Installation,” “Underfloor Heating,” or “Luxury Bathroom Design.” We target customers who are researching these big purchases, filtering out the low-value maintenance jobs so your diary is filled with profitable work.
When a pipe bursts at 2am, nobody reads a blog post. They look at the Google Map Pack and call the first number with 5 stars. We aggressively optimise your Google Business Profile to ensure you appear in that “3-Pack” for searches like “emergency plumber near me” or “24 hour plumber.” This is vital for capturing that urgent, high-rate cash flow work.
Absolutely. There is no point generating leads in a town 40 miles away if it takes you an hour to drive there. We focus your Local SEO efforts strictly on your profitable service area. We create “Location Pages” for the specific towns and boroughs you want to work in, ensuring you dominate your local patch without wasting budget on enquiries you can’t service.
Yes. Trust is the biggest factor for homeowners letting a stranger into their house. We ensure your Gas Safe Register number, Worcester Bosch/Vaillant accreditations, and insurance details are prominently displayed. We use “Trust Signals” throughout your site to prove you are a legitimate, safe, and qualified engineer.
Yes. If you prefer commercial contracts (schools, offices, site work) over domestic jobs, the strategy changes. We target B2B keywords like “commercial mechanical contractor” or “facilities management plumbing.” We adjust the tone of the content to appeal to Quantity Surveyors and Facility Managers rather than homeowners.
We track what matters: Phone Calls and Form Fills. We provide a monthly report showing you exactly how many people called you directly from Google. You will be able to see the difference in your call volume and your quote bank.
No. We know the trade can be seasonal and unpredictable. We operate on a 30-day rolling basis. We don’t believe in tying you down. We let our results, filling your diary with work, keep you as a client.
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