Link Building Services
Effective Link Building Packages
Link building is one of the most essential parts of search engine optimisation. Backlinks from other websites to yours are one of the best ways for Google and other search engines to establish website authority. Our link building services are designed to develop your backlink profile, building trust and authority with search engines.
In recent years, Google and other search engines have devoted their time to focus on user experience as a major ranking factor. This includes looking for quality authoritative content, an easy to navigate website structure, and fast loading web pages.
Although it’s clear that this is number one ranking factor, backlinks to a website are still a massive factor and an actively used ranking signal.
Link Building Services Explained
Each and every one of our monthly SEO packages include link building as one of our 6 areas of SEO.
It’s essential that links appear natural to search engines, so links should be earned or created manually – depending on the link type.
Building links correctly to generate authority as a genuine referral is known as ‘white hat’ link building. While buying links is strictly against Google’s Webmaster Guidelines, and known as a ‘black hat’ technique.
Using ‘black hat’ techniques to gain links will generally have little or no effect on your backlink profile. As these links are often created automatically with spun content. It is now easier for Google to identify this copied content and either ignore it, or possible penalise your website for it.
Backlinks bought in bulk are predictably from low authority and often spammy domains. Not domains you’d want to be associated with your business website.
Dedicated Link Building Packages
While we include backlink creation as a part of our SEO packages, we do offer dedicated link building packages.
These packages are ideal in a situation where you know your on-page SEO is good, and building website authority is a priority.
If you are unsure of how your website scores for on-page SEO, give our FREE SEO Audit service a try.
We offer bespoke link building packages, tailored to your website and industry. Please get in touch for more information.
Before we start the process of building links back to your website, we need to know the current state of your backlink profile.
To know which websites are currently linking to your site, we need to carry out a backlink audit. This involves investigating which domains and specific URLs are linking to your website, and the type of link that exists. From here we can establish the quality and relevance of each link and domain.
Once we know what your website backlink profile looks like, we can start to build quality backlinks. These consist of relevant website directories, and anchor text links from relevant articles and blog posts. We do this through blogger outreach, which involves connecting with bloggers and website owners where we think your website content would prove a valuable additional resource to their article or post.
Types of Links
There are various types of backlinks, we’ve included details of the most common in SEO.
Dofollow and Nofollow
In basic terms, ‘dofollow’ links are links that pass authority to the website they are linking to. Links are dofollow as standard and tell search engines including Google, that the link is a genuine referral.
‘Nofollow’ links are links where search engines are told not to follow these, basically ignoring them. This is done by adding rel=’nofollow’ into the link code.
The purpose is to separate genuine referrals from spammy, unnatural links or user-generated content. Nofollow is also frequently used for affiliate links and sponsored / paid links.
It’s worth having a mixture of both dofollow and nofollow links to demonstrate a natural looking backlink profile for search engines.
On-page Link Types
A backlink can appear in many forms within a webpage, including:
- Anchor text
- Images or Badges
- Forum links
- Profile links
Generally speaking, editorial links using anchor text from relevant content is the best type of backlink for SEO.
Link Building Services FAQ
Take a look at our Frequently asked questions relating to Link Building Services.
Link Building is the process of creating links to a website from other websites on the web. The links are also known as backlinks. There are various methods of link building and various sources for links to come from. Links from other websites act as a type of recommendation or referral, passing authority to the website being linked to.
Link Building or creating backlinks is still important and relevant towards ranking in organic search. While backlinks don't carry the weight in algorithms that they used to, they are still a major ranking factor and strong signal of how authoritative and trustworthy a website is.
Get in touch
Contact us today to see how we can boost your website authority, with our low cost link building services.