Rank for the cases you want.
Fewer tyre kickers. No contracts.
Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.
Our SEO strategies focus on measurable growth and long-term results for your business.
We don’t lock you into contracts – stay with us because it works, not because you have to.
Law firm SEO is the work of getting your practice-area pages, your solicitors’ profiles and your guides to rank for the searches people make when they need a solicitor. Legal terms are among the most expensive clicks in UK Google Ads, and a large share of the people who click want free advice. Organic rankings are an asset you build once and keep: the cost per instruction falls every month the page stays on page one, and the enquiries come from people who have already read what you do.
We build the campaign around the work you want more of, not the work that searches most. High-net-worth divorce, commercial litigation, conveyancing, employment, private client: each practice area gets its own targets, its own pages and its own measure of success, and we go after the research-phase questions clients ask before they choose a firm.
People now ask ChatGPT and Google’s AI Mode whether they have a case, what a process involves and which local firm to speak to. Those answers cite sources. Our generative engine optimisation work makes your guides and your solicitors the sources that get cited, so the first firm a prospect hears of is yours.
Monthly campaigns built to Google’s standards for legal content, combining technical work with authoritative, solicitor-reviewed pages.
We focus on quality over quantity. Instead of chasing generic terms like “lawyer,” we target specific, high-intent phrases such as “divorce solicitor near me” or “commercial litigation advice.” This filters out free-seekers and connects you with clients ready to instruct a firm.
A law firm’s digital reputation must be impeccable. We build your authority by securing placements in respected legal directories and local news outlets. We also help manage your reviews, ensuring that your firm’s expertise and professionalism are highlighted across the web.
Your website needs to be as organised as your practice. We structure your site with dedicated, detailed pages for each service, from Conveyancing to Criminal Defence. This ensures Google understands exactly what you offer and ranks you for every specialist niche you cover.
The legal market is crowded. We analyse the top-performing firms in your region to understand their strategy. By identifying the keywords and referral sources they rely on, we build a roadmap to outperform them and capture their share of local enquiries.
Clients often search for legal help in moments of distress using mobile devices. We ensure your site is fast, secure (HTTPS), and mobile-responsive. A professional, glitch-free user experience is the first step in proving your firm is reliable and competent.
Google demands that legal content is written by experts. We create authoritative guides and FAQs that demonstrate your team’s knowledge. We highlight individual solicitor profiles and accreditations, satisfying Google’s strict trust requirements and reassuring potential clients.
We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.
Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.
Google applies its highest quality standards to legal content, because bad advice costs people money and liberty. That means experience, expertise, authority and trust have to be visible on the page: named solicitors with verifiable credentials, accurate and current content, Law Society and SRA accreditations where clients look for them, and nothing that reads as a sales pitch dressed as advice.
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For a high street firm, most instructions come from the surrounding area, and “solicitor near me” is decided by the Map Pack. We optimise your Google Business Profile, build the review flow and keep your firm’s details consistent everywhere Google checks them, so you appear in the three results above the organic listings.
Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.
A single “Family Law” page does not rank for divorce, custody and financial settlements. A family law hub supported by a guide on each of those does. We build a content silo per department, linked properly, so each practice area has the topical authority Google rewards and clients find the page that answers their question.
Clients search solicitors by name and by specialism, and Google looks for a named, credible author behind legal content. We optimise every profile for both, and link each solicitor to the guides and case studies they have contributed to, so the firm’s authority is carried by its people.
We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.
We'll use your details to prepare your audit and respond to your enquiry. If you tick the box above, we'll also send marketing emails you can unsubscribe from any time. See our Privacy Policy.
We believe in transparency at Studio 36 Digital. That’s why every client receives a detailed monthly SEO report, no matter which package you choose. Your report includes easy-to-understand insights on website traffic, traffic sources, keyword rankings, and new backlinks, helping you track your progress every step of the way.
Our law firm SEO services are powered by trusted tools like Google Analytics and Ahrefs. This allows us to provide accurate research, in-depth analysis, and clear reporting, giving you valuable information about your website and competitors.
Our dedicated client portal puts everything at your fingertips. Access your invoices, subscription details, reports, and live chat support—anytime you need it.
Our law firm SEO packages include everything you need to improve search rankings and grow your online visibility, from on-page optimisation and keyword targeting to technical fixes and reporting. No long contracts, no hidden fees, just flexible monthly plans with 30 days’ notice.
Free Setup
Custom keywords
Keyword Research
Competitor Analysis
Custom Link Building & PR
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Custom Content Plan
Free Setup
up to 50 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 3)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 20 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 2)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
Free Setup
up to 10 Keywords
Keyword Research
Competitor Analysis
Link Building (Level 1)
On-site Optimisation
Keyword Monitoring
Monthly Reporting
Technical SEO
Blog Optimisation
Monthly Blog Post
We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:
Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.
"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."
"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."
"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."
"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."
"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"
"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."
"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"
Take the first step to better search rankings, increased traffic and more business.
Studio 36 Digital provides specialist SEO across many industries. Explore our full range of sector expertise.
Law firm SEO is search engine optimisation for solicitors and legal practices: getting your practice-area pages, solicitor profiles and legal guides to rank in Google for the searches people make when they need legal help, locally and nationally. It covers the usual technical and content work plus the parts specific to law: Google’s stricter standards for legal content, named-author authority, practice-area structure, and marketing that stays within the SRA’s rules.
Google classifies legal websites as “Your Money or Your Life” content and holds them to a higher standard. Pages need demonstrable experience, expertise, authority and trust: named solicitors with verifiable credentials, accurate and current content, and visible accreditations. Thin or anonymous content that might rank for a plumber will not rank for a solicitor.
Yes, and the strategy changes with each. Family law is emotional, local and urgent, so it is won in the Map Pack and with plain-English guides. Commercial property is transactional and business-to-business. Conveyancing is price-led and local. Litigation for corporate clients is won with long-form technical content. Each department gets its own plan.
We work a hybrid model. We research the searches, structure the page and write the draft; your solicitors review it for legal accuracy and nuance before anything is published. The result ranks because it is built for search, and stands up because a solicitor has signed it off.
Both. High street firms get local SEO to win “solicitor near me” and town-level searches. Niche practices (clinical negligence, immigration, specialist commercial work) get a national strategy built on hub pages, authoritative guides and links from legal directories and national press. Our guide to national SEO explains how the two differ.
They do different jobs. Ads bring enquiries immediately and stop the moment you stop paying; SEO takes months to build and then keeps delivering without a cost per click. For most firms the right answer is both, with the balance shifting towards organic as the rankings arrive. Our comparison of Google Ads vs SEO sets out the trade-offs.
Instructions, not traffic. We track form submissions, calls and email clicks by practice area, so you can see which department the enquiries belong to and what each one cost. Our guide to measuring SEO results explains the reporting.
Packages start at £399 + VAT a month and go up to £999 + VAT for multi-department or national campaigns, all on 30-day rolling terms with no long-term contract. Larger firms and multi-office practices are quoted individually. The package table above sets out what each includes.
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