Dental SEO: SEO for Dentists
Who Want Private Patients

Rank for implants and Invisalign.
Win the Map Pack. No contracts.

UK based team

Work with a dedicated SEO team based in the UK, offering local expertise and reliable support.

Results driven

Our SEO strategies focus on measurable growth and long-term results for your business.

No tie-ins

We don’t lock you into contracts – stay with us because it works, not because you have to.

review starts Trustpilot & Google

Trusted by

Are You Invisible for High-Ticket Treatments? 📉

The check-up trap

Dental SEO is the work of getting your practice website and your Google Business Profile to rank for the searches patients make when they are choosing a dentist or a treatment in your area. Ranking for “dentist near me” brings check-ups and the occasional emergency. Ranking for “dental implants cost [town]”, “Invisalign [town]” and “composite bonding near me” brings the patients whose treatment plans run into thousands, and that is where the campaign is aimed.

Lower your patient acquisition cost

Paid ads for implant and Invisalign terms are among the most expensive clicks in UK healthcare, and the cost per consultation climbs every year. Organic rankings for your core private treatments are a pipeline you own: the cost per new patient falls every month the page stays on page one, and the lifetime value of a patient who found you by searching for the treatment they wanted is higher than one who clicked an ad.

AI and patient search: GEO and AIO

Patients now ask ChatGPT and Google’s AI Mode which dentist to see, what Invisalign costs and whether implants hurt. Those answers draw on structured practice data, treatment pages and reviews. Our generative engine optimisation work makes your practice the one those systems describe and recommend.

Where we've been featured

What’s Included in Your Dental Campaign

Monthly campaigns built around patient acquisition for the treatments you want to grow, with every page accurate enough to put a GDC number on.

High-Value Treatment Keywords

We look beyond generic “dentist” searches to target the procedures that drive revenue. By optimising for terms like “dental implants,” “Invisalign,” and “emergency appointments,” we connect you with patients who are actively looking for specific, high-margin solutions.

Map Pack & Patient Reviews

Patients choose their dentist based on proximity and trust. We meticulously manage your Google Business Profile to ensure you appear in the local “Map Pack.” We also help implement strategies to generate consistent, 5-star patient reviews that build immediate credibility.

Medical Authority (YMYL)

Google treats health websites differently. We ensure your site meets strict “Your Money Your Life” (YMYL) standards. We highlight dentist qualifications, GDC registrations, and team bios to prove to search engines that your medical advice is safe and authoritative.

Practice Competitor Analysis

We analyse the other clinics in your catchment area to see where they are getting their patients. Whether they are winning on “teeth whitening” or “veneers,” we identify their strategies and find opportunities for you to capture that local market share.

Technical Health & Speed

Emergency patients searching on mobile phones won’t wait for a slow site. We ensure your website loads instantly and that booking buttons work perfectly on every device. This reduces bounce rates and ensures urgent enquiries actually reach your reception team.

Patient Education Content

Anxious patients need reassurance before they book. We create clear, empathetic guides explaining procedures and costs. This answers patient questions before they even call, building trust and lowering the barrier to entry for nervous new visitors.

Award winning, trusted SEO Agency

We’re proud to be recognised as a leading SEO agency by businesses across the UK. With multiple awards, including best nationwide SEO services provider, and top ratings on Trustpilot and Google, our reputation is built on delivering real results.

Our clients value our transparent communication, data-driven strategies and dedication to helping businesses grow online. With over 10 years experience in SEO and a proven track record in delivering results, you can trust us to drive sustainable growth online.

Ethical Marketing. GDC Compliant 🇬🇧

Studio 36 Digital agency team discussing a client project round a meeting table in a busy office

We know the difference between NHS and private

A composite bonding enquiry is worth many times a scale and polish, and a practice with a waiting list for NHS check-ups does not need more of them. We build the campaign around the private treatments that grow the practice, within GDC guidance on ethical advertising and the ASA’s rules on claims, and we treat your Google Business Profile as the single most important asset in local dental search, because for most practices it is where the phone calls come from.

+

Clients served

%

Client satisfaction

+

Position 1 rankings

+

Years of experience

Measurable patient growth

We report what a practice manager needs to see: phone calls, online booking clicks, consultation requests and which treatment page they came from, monthly, against where you started. Rankings and traffic are in the report; they are not the headline.

Meet our Lead SEO Strategist...

Andrew is the founder of Studio 36 Digital and an advanced SEO specialist with over 10 years of experience helping businesses and brands across the UK improve their online visibility. He holds professional certifications in SEO, including the Ahrefs Certification, and has led data-driven strategies that have significantly increased organic traffic and search engine rankings for clients in a wide range of industries.

Andrew Witts profile image. Director and SEO specialist at Studio 36 Digital

A Proven Strategy for Practice Growth 🚀

Treatment-specific content silos

A single “Treatments” page ranks for nothing. An implants hub supported by pages on cost, the process, aftercare, finance and common questions ranks for every search a patient makes on the way to a consultation. We build that cluster for each treatment you want more of; it is the topical authority Google rewards and the reassurance an anxious patient needs before they call.

Local authority and reviews

Reviews decide dental choices more than almost any other local service. We build the flow that turns happy patients into Google reviews, respond to them properly, and mark the practice up with schema so ratings, services and clinician details can appear in the results themselves.

Get started with a FREE SEO audit

We offer a free, no-obligation SEO audit for your website. This includes a review of your keyword rankings, content quality, on-page and off-page SEO, backlinks, and technical issues. You’ll receive a detailed report along with a recommended SEO strategy.

Subscribe

We'll use your details to prepare your audit and respond to your enquiry. If you tick the box above, we'll also send marketing emails you can unsubscribe from any time. See our Privacy Policy.

More features, more reasons to choose us ✨

monthly seo report screenshot

Detailed monthly reports

We believe in complete transparency. That’s why every client receives a comprehensive monthly SEO report, no matter which dental SEO package you choose. Your report includes clear insights into website traffic, sources, ranking positions, and new backlinks.

Powerful SEO tools

Our dental SEO services use top industry tools like Google Analytics and Ahrefs. We invest in the best software to provide valuable insights into your website’s traffic, competitors, and performance.

SEO tools / software logos
client portal screenshot

Dedicated Client Portal

Our client portal gives you quick access to everything you need in one place. View invoices, manage your subscription, access reports, and talk to our team via live chat.

Our latest Google page 1 rankings

Monthly SEO Packages

Our dental SEO packages include everything you need to improve search rankings and grow your online visibility, from on-page optimisation and keyword targeting to technical fixes and reporting. No long contracts, no hidden fees, just flexible monthly plans with 30 days’ notice.

  • AI Ready
  • No Tie-ins
  • SEO Guarantee

Bespoke

£POA

Free Setup

Custom keywords

Keyword Research

Competitor Analysis

Custom Link Building & PR

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Custom Content Plan

Dominate

£999 +VAT/month

Free Setup

up to 50 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 3)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Grow

Popular
£699 +VAT/month

Free Setup

up to 20 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 2)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Starter

£399 +VAT/month

Free Setup

up to 10 Keywords

Keyword Research

Competitor Analysis

Link Building (Level 1)

On-site Optimisation

Keyword Monitoring

Monthly Reporting

Technical SEO

Blog Optimisation

Monthly Blog Post

Recent SEO Case Studies 🎯

We’ve helped businesses across various industries achieve significant improvements in their search rankings, organic traffic, and lead generation. Here are a few examples of our recent results:

Healthcare Clinic

Period:
6 Months
Impression increase:
600%
Click increase:
200%
Location:
London
Outcome:
+359% increase in bookings

Equipment Supplier

Period:
15 Months
Impression increase:
310%
Click increase:
140%
Location:
National
Outcome:
+129% increase in leads

Energy Grant Company

Period:
14 Months
Impression increase:
10200%
Click increase:
4300%
Location:
National
Outcome:
+5460% increase in leads

Highly rated by our clients

Our clients consistently rate us as a top agency to deliver results and drive growth for their businesses online. See our latest feedback on Trustpilot and Google.

"Andrew really helped our brand grow and fixed issues while improving our SEO performance over the few months he was with us. Would definitely recommend to other people looking for great SEO help."

Hannah
UK Clothing Brand
5 star Trustpilot review rating, green stars

"Would highly recommend Andrew at Studio 36 Digital to anyone looking to do more with there website. From start to finish he transformed our companies website to exactly what we wanted it be! Studio 36 are our go to now for all our blog writing, SEO and website content. Thanks again guys."

Marc
Commercial Services Business
5 star Google review rating, gold stars

"These guys are fantastic. I cannot recommend them highly enough. They have technical expertise and a great eye for design. They were a pleasure to work with, and are now my go to for web design."

Bradley
Architect Firm
5 star Google review rating, gold stars

"I have been using Studio36 since 2020 for my business web development and branding. I’m very happy with the service I receive, communication is always quick and work is of a high standard."

Sarah
Health Product Brand
5 star Trustpilot review rating, green stars

"Really recommend Studio 36, they helped us with our SEO campaign and we saw some great rank increases. Andrew even helped optimise some extra keywords and always responded quickly to any questions I had. Would definitely recommend!"

Charlene
Kids Entertainment Brand
5 star Google review rating, gold stars

"We've been using Studio 36 Digital for just over 3 years now and they have provided a great service. They're very price competitive and have secured position one on Google for some very competitive keywords. Highly recommended."

TCG
Pet Care Company
5 star Trustpilot review rating, green stars

"Andrew went above and beyond for us, delivering an absolutely fantastic product to such a high standard. He helped us every step of the way until we were happy with how things looked and performed. Couldn't recommend Studio 36 Digital enough!!"

Jason
Custom Clothing Business
5 star Google review rating, gold stars
Chevron-Up
Chevron-Down

Ready to get started?

Take the first step to better search rankings, increased traffic and more business.

Studio 36 Digital provides specialist SEO across many industries. Explore our full range of sector expertise.

Frequently Asked Questions (FAQs)

What is dental SEO?

Dental SEO is search engine optimisation for dental practices: getting your website and Google Business Profile to rank for the searches patients make when choosing a dentist or a treatment in your area, so new patients come directly from Google rather than only from referrals or paid ads. It covers the Map Pack, treatment pages and content clusters, clinician credentials and reviews, and the technical health of the site and booking system, all within GDC and ASA rules.

How does dental SEO differ from standard local SEO?

Dental content is health content, so Google holds it to “Your Money or Your Life” standards: visible clinician credentials, GDC registration, accurate and dated treatment information, and nothing that reads as an unprovable claim. Standard local SEO gets you in the Map Pack; dental SEO also has to earn Google’s trust on the treatment pages, and the patient’s trust before they book.

Can you help us target private treatments like implants and Invisalign?

That is the core of the campaign. Dedicated pages for implants, Invisalign, composite bonding, veneers and whitening, aimed at the cost and comparison searches patients make when they are ready to book a consultation. Check-ups still come in; the return is in the high-value cases.

Why is the Google Map Pack so important for my practice?

Patients choose dentists close to home or work, and for those searches the three practices on the map sit above every organic result. We optimise your Google Business Profile (categories, hours, photos, services, clinicians), manage the review flow and keep your details consistent everywhere Google checks them. Our local SEO services cover it in full.

How do you track results? I need to see new patient numbers.

Calls, online booking clicks and enquiry forms, attributed to the treatment page and the search that brought them, reported monthly. Set against your treatment fees, that gives you the cost per new patient and the return on the campaign. Our guide to measuring SEO results explains the reporting.

How much does dental SEO cost, and do I need a contract?

Packages start at £399 + VAT a month for a single-site practice and go up to £999 + VAT for multi-site groups or practices targeting several high-value treatments at once, all on 30-day rolling terms with no long-term contract. Groups with several locations are quoted individually. The package table above sets out what each includes.

Can you help with bad reviews or reputation management?

Legitimate negative reviews cannot be removed, and responding to them well matters more than people think. We build the flow that brings in a steady stream of Google reviews from happy patients, so the overall picture is accurate, and we advise on public responses that stay within GDC guidance and patient confidentiality under UK data protection law.

Can't find the answer you're looking for?

Is your website actually getting found?

Get practical SEO and digital marketing tips that help your business win more customers from Google - straight to your inbox, no jargon.

By subscribing you agree to receive marketing emails from Studio 36 Digital. Unsubscribe any time. See our Privacy Policy.

Ideal for:

Medium to large ecommerce businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small ecommerce stores that need a faster shop and clearer product pages, with ongoing improvements that increase product views, add to carts, and completed checkouts each month.

Ideal for:

SMEs and multi location retailers selling across regions, combining helpful category and product content, improved navigation, and reputation building to increase organic traffic, conversions, and repeat customers each month.

Ideal for:

Ambitious SMEs and national brands in competitive categories, publishing buying guides and product content at scale, earning coverage on trusted sites, and driving monthly growth in high intent traffic, basket value, and revenue.

Ideal for:

Medium to large businesses looking for a bespoke approach, enhanced brand authority, recognition and visibility for competitive markets.

Ideal for:

Growing small businesses that need a smoother, faster site and regular improvements, for example salons, studios, and local retailers, targeting more visibility, calls, and form enquiries.

Ideal for:

SMEs and multi location small businesses competing across towns and regions, for example estate agents and regional service providers, using helpful content to increase rankings, leads, and sales.

Ideal for:

Ambitious SMEs and national brands in competitive markets, for example franchise groups and national service providers, publishing content at scale and earning coverage to drive monthly growth in traffic and revenue.