SEO for Accountants

SEO for accountants is search engine optimisation for accountancy practices: getting your website to rank for the searches businesses and individuals make when they need an accountant, locally and in the niches you serve, so enquiries come directly rather than through directories or referrals alone. It covers the Google Business Profile, service pages for each thing you sell, sector pages, content written to Google’s standards for financial advice, and the technical health of the site.

Accounting is “Your Money or Your Life” content, so Google expects visible expertise and accuracy: named authors, professional body membership, content aligned with current HMRC guidance. Thin or generic content that might rank for a plumber does not rank for an accountant. We build the firm’s and the partners’ authority into the pages.

Yes, and it is the most common request. Self Assessment clients are low margin and high churn. The campaign targets business searches (outsourced finance director, R&D tax credits, payroll, management accounts, audit) and builds content on cash flow and tax efficiency, which is what a retainer client reads before they call.

Yes. “Xero accountant in [town]” and “QuickBooks accountant for small business” are searches made by businesses that are already organised and already paying for software. We build pages for them, with your partner status and certifications in view.

Yes. Local searches are decided by the Map Pack, which runs on your Google Business Profile, your reviews and consistent practice details across the web. We manage all three as part of the campaign. Our local SEO services cover it.

Yes. Contractors, medical professionals, construction, ecommerce sellers, landlords. Each niche gets its own page and its own content on the rules that apply to it, and a niche practice can win clients nationally rather than only locally. Our guide to national SEO explains how that differs.

Discovery call bookings, form fills and phone clicks, tracked by service so you can see which pages bring the advisory enquiries, and reported monthly against recurring fee growth rather than traffic. Our guide to measuring SEO results explains the reporting.

Packages start at £399 + VAT a month for a single-office practice and go up to £999 + VAT for multi-office or national niche campaigns, all on 30-day rolling terms with no long-term contract. Larger firms are quoted individually. The package table above sets out what each includes.